Management Excellence Tips for Tough Times: Rethinking Customer Segmentation
Rethinking your customer segmentation model is a potentially powerful approach for differentiating versus key competitors and for finding new needs that you can fulfill with your core capabilities. Experiment with the various ideas and strengthen your team's execution skills in the process. In additional to the potential tremendous upside from solving customer problems, the energy and excitement generated during this process will convert the organization's "sense of fear" into a "sense of urgency."