Leadership in Marketing Communications-In Search of the Relentless Promoter
There are many good B2B Marketing Communications professionals and teams, but a few individuals and teams stand-apart from the crowd as great. The truly great communications professionals are what I describe as Relentless Promoters. These rare and gifted professionals are the lifeblood a strong marketing communications team, and are visible by their singular focus on developing and refining programs and strategies that drive action or create visibility with their target audience. Here are a few suggestions for marketing leaders on finding and developing these valuable professionals.