Hang out with really smart people and teams and some great lessons can’t help but rub off on you. 

I was truly gifted in 2011 to gain access to and work with and support some remarkable professionals across a number of different market segments…from high tech to professional services to manufacturing, and I learned something with every engagement and encounter.

Here are Six Lessons Learned that Can Help Us All in the New Year:

1. It’s Critical to Think Deeply About Your Business: Strategy still counts. The strongest teams/firms I observed are the ones who took the time to step-back and evaluate their situation and rethink their futures. And then back all of that lofty thinking with action, learning and adaptation.

Call it what you want…I call it strategy work…and done right…asking and answering tough questions and then backing the ideas with key hypotheses and experiments is the corporate equivalent of a continuous fitness program.

2. Operational Myopia Guarantees Mediocrity (or worse): Conversely, the firms and teams mired in the muck struggled to get beyond the endless operational discussions and move towards the tough questions that help assess the current state and begin to identify options for the future. Yeah, everyone needs to make sales in the here and now. We all know that. Adding in the work of thinking about and adapting your business in pursuit of better serving customers, finding new customers, extending into larger growth areas or more attractive categories takes that extra level of discipline that separates the big winners from everyone else.

3. Leadership Counts. More than ever…and not just at the top. High performance firms have an unrelenting focus on developing people who can think critically, lead others to challenge convention and stimulate people to provide their best results. And given the past decade or so of leadership failures, people are quick to sniff out and mentally discard the disingenuous leaders. If you are leading others, you need to bring your “A” game, and the game isn’t about you…it’s about everyone else and what you can do for them!

4. Behold The Rise of the Integrator Leader: individual contributors who embrace the role of integrator…bringing together disparate groups and resources to solve problems are the future formal leaders in organizations. We are all well served to view our own roles through the filter of the new integrator leader. Build your network(s) internally and externally and learn to connect networks in pursuit of solving problems.

5. Diversity is a Strategic Asset to Build Competitive Advantage:  While we predictably and annoyingly gravitate to those who act, think (and yes, look) like us, the true opportunity for greatness is in bringing together people of disparate backgrounds, ethnicities and ages and setting them loose to change something significant. The best leaders get this. The rest are still mired in the misguided thinking from another century.

6. If You’re Not Learning, You are Failing. Learning is more important than ever. The top performing professionals are learning everyday in the workplace (through experimentation), are pushing themselves personally to continue to grow in their respective fields, are filling classrooms and demanding more from an old and mostly broken educational system, and leveraging technology and unparalleled access to information to expand their thinking. There are no time-outs allowed when it comes to gaining and applying new knowledge.

The Bottom-Line for Now:

The short form:

Strategy isn’t a four letter word. We all need to find ways to break out of the day-to-day crunch to assess and learn and plan.  Leadership skills are more critical than ever…and the best and most powerful leaders might not have people reporting to them. Diversity isn’t just an H.R. initiative, and if you aren’t learning every single day, you’re moving backwards at an accelerating pace.

May 2012 be a year of learning, growth and professional success.