A collection of sound bites and developmental suggestions for busy professionals:
The Challenges of New Leaders: Feedback on Practical Lessons In Leadership:
Thanks to Dan McCarthy at Great Leadership for featuring my book with Rich Petro, Practical Lessons in Leadership, on his blog today. Dan features material from the book focusing on: The Top Ten Challenges of the New Leader. Please click over to Dan’s site to remind yourself of these challenges and importantly, check out his consistently outstanding blog content.
—
Networking, Collaborating & My Twitter Experience
What started out as a bit of marketing curiosity has turned into a great and productive networking experience for me on Twitter. I continue to meet new and talented professionals on a daily basis and to share ideas and even identify opportunities to collaborate. Share a good idea or thought and watch it spread like wildfire. Have something new to offer in your business, as long as you are genuine and credible, watch the community jump on your idea and spread the news.
I know a number of marketers that I really respect that don’t have a seat at the Twitter Table yet. Fair warning, that this is a potent tool for professional networking, research and brand building. It’s time to pull up a chair and join the discussion.
—
Managing Volunteers: A Non Profit Management Conundrum
One of the more rewarding activities that I am involved with, includes working with a great group of professionals to help change the shape of volunteering in our community.
Volunteerism is certainly popular in our culture thanks to the encouragement of our leaders in Washington and in response to the many societal challenges that we face. The fact that more people have time on their hands due to a sudden outbreak of unemployment is a factor as well.
A paradox that I find fascinating is the fact that so many nonprofits truly need the help of volunteers in pursuit of their mission, yet it is fairly common for volunteers to report having had a poor experience. It seems that many non profit organizations struggle to create the processes and infrastructure that allow for effective selection, on-boarding and management of volunteers.
In a Fast Company article titled: Why Volunteers Don’t Come Back, the author highlights research suggesting that as many as one-third of the volunteers from a prior year don’t return—a loss of labor worth an equivalent of $40 billion. The biggest competitor to volunteering? According to the author, studies indicate that watching television is the number one alternative use of time.
At a high level, it seems like there are two issues. As part of our local community efforts, we need to help our community nonprofits develop efficient and effective systems for managing the volunteer process and improving the overall experience and outcome for all parties. This is an eminently solvable management task!
The second issue is a fundamental reality check on how we prioritize our time. The advent of low cost DVRs makes it pretty hard to explain why people need to sit at home at night glued to the tv screen. It’s time to get out into the community and help solve some problems.
The Bottom-Line for Now:
I’ve offered three suggestions here for you to help make a difference. No charge!
1. Pay attention to the developmental needs of new leaders
2. Get started on Twitter and figure out what it can mean to you and your organization
3. Become part of the solution in your community and volunteer.
In particular on the last point, let’s put our heads together and help our non profits do a better job managing their talented and enthusiastic volunteer resources, before they lose them to the latest episode of Lost.
Years ago, when I offered to do some marketing/Internet work for the United Way, I found that the volunteer coordinator never tired to maintain a relationship with their volunteers. They kept a list of events and the volunteers for that event. They held an event where all the volunteers for the past year’s events were thanked.
There was no newsletter or effort to recruit past volunteers. There was no effective in-house list that they used to reach the volunteers across events.
Is it any wonder that volunteers do not return.
David, thanks for the comment. Unfortunately, your experience is the same one that is cited over and over again by former volunteers. It’s time to turn this around. -Art