There are few situations more challenging to teams than dealing with a tough, emotionally-charged issue and decision-choice while facing significant time pressure and seemingly contradictory data. If that type of situation sounds uncommon or unrealistic, consider that many firms and management teams make critical priority calls and strategic choices under just such circumstances. The decision to launch Challenger was a prime example, with all three factors playing a huge role in this tragic call. Countless corporate strategic misfires owe their outcome to this triple-threat of data, time and emotion. While many situations don’t involve life-safety issues, this triple-threat is something that every manager should be critically sensitive to in their group and strategic decision-making.