A few weeks ago, I published a post on “Jumpstart Your Marketing Reading to Restart Your Brain.” Here’s my suggested summer reading list for managers looking to refresh and renew. Note…while my marketing list is relatively contemporary, the management list takes on a bit of a “classic” tone to it. That is by design.
What do peers and managers perceive is unique about you in the workplace? What do you do so well, so uniquely that makes people stop and take notice? What’s your personal positioning strategy that meaningfully differentiates you from others in the minds of your customers, managers and stakeholders?
You’re to be excused if you need to reach for another cup of coffee while you contemplate these “brand called me” questions that you likely only think about once every two years when you update your resume.
My long list of life-goals includes a few that are underlined and even circled to connote priority. Write one book per year is one of those that is double-underlined, circled and highlighted for emphasis. It’s high time that I quit thinking about this personal and professional Big Hairy Audacious Goal, and started executing. So, after too much thought and not enough work, I am excited to make public my next project: Leadership Caffeine-The Book. (Expect the title to evolve a bit.)
After sitting through a fair number of these presentations over the past few years, I’ve identified some common mistakes that detract from the quality of the final presentation and depress grades, not to mention instructors. The mistakes and misfires are generally a result of two issues: the very personal and irrational fear of presenting and some horrendously poor planning and coordination between group members.
Management and Career Miscellany on the Lighter Side-a brief collection of anecdotes and personal perspectives on decision-making, project management, social networking. Oh, and some amusing and really bad career advice to ignore if you hear it.
While the phrase is most commonly referenced as attitude adjustment, I’ll go out on a limb and suggest that one of the abilities that leaders must develop to be effective is the ability to adjust their altitudes. Good leaders learn to scale institutional and intellectual heights with ease and comfort, quickly adapting to the audience and situation.
In my opinion, there’s never been a better time to get involved in the field of marketing. The advances in technology, the spread of social media and the incredible need that organizations everywhere have for individuals that get that marketing is a philosophy…a way of thinking and acting, and not a department, has never been greater.
The paternal twins, Arrogance and Laziness are experts at biding their time and waiting for an opening to slip into your leadership party. Constant vigilance is the only way to keep these destructive gatecrashers from moving in and taking up residence as permanent parts of your leadership style.
As an early career leader, you have little depth or breadth in your leadership voice. You struggle or at least strive to be relevant to your team members and your organization, and many flail in the process. Over time as you gain experience, learn and build confidence, a complex leadership personality begins to emerge. This is what those around you will take as your style, but you know that it is much more than an outward fashion statement. It’s who you are as a person that also happens to serve as a leader.
While some argue that the natural order of life is towards entropy (a gradual decline into disorder), I would argue that the natural tendency of most humans is towards a kind of comfortable sameness and consistency in their daily lives. The pursuit of different requires more energy than the descent into routine. It is most definitely easier to not change. While comfortable and comforting, routine is the enemy of growth and progress and innovation
