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Marketing Yourself Part II: Defining Your Professional Value Proposition

by Art Petty | Dec 18, 2008 | Marketing, Strategy

Job search is a hot topic right now, and I received a number of notes from individuals who read my Irreverent Opinions of a Resume Hobbyist post the other day, asking for input about how to craft a Personal/Professional Value Proposition to support their job-hunting...

Redefining Your Industry Landscape in an Economic Hurricane

by Art Petty | Dec 16, 2008 | Strategy

The good professionals at Booz&Co (publishers of Strategy+Business) joined the long list of organizations offering guidance on how to cope with the current economic uncertainties, in: Rethink Your Strategy: An Urgent Memo to the CEO. A number of the recent...

Your Weekend Reading Suggestions from Management Excellence

by Art Petty | Dec 12, 2008 | Marketing, Strategy

OK, I received more than a few comments that last week’s reading list was a bit aggressive.  Given the season and the fact that we want to leave everyone with adequate time to go out and do their part volunteering as well as stimulating the economy, I’ve trimmed the...

Management Excellence Tips for Tough Times: Rethinking Customer Segmentation

by Art Petty | Dec 1, 2008 | Leadership, Marketing, Strategy

(Note from Art Petty: this is the first post at the new Management Excellence blog. If you are receiving this update via e-mail, please take the opportunity to visit the site and check out the new tools and resources.  And of course, the 160 plus posts on Best...

Improve Strategy and Execution Planning with Project Management Practices

by Art Petty | Nov 24, 2008 | Leadership, Leading Change, Project Management, Strategy

I’ve danced with this topic before (Struggling with Strategy? Think Project Management), and the more experience that I gain helping clients improve the effectiveness and efficiency of their strategic planning and execution program development activities through...

“If I had asked customers what they wanted, they would have said faster horses.”

by Art Petty | Oct 2, 2008 | Decision-Making, Marketing, Product Management, Strategy

Students of business history might recognize the quote above as coming from Henry Ford, the founder of Ford Motor Company and one of the early management innovators.  Mr. Ford’s quote raises a profound issue of when and how to listen to customers, or perhaps the...
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