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Avoiding Derailment and Disaster in Product Management

y posting, The Product Manager as MVP, offered my perspective on the potential for the professional in this role to have a material impact on a firm’s success. I truly believe in the power of this function to shape firms, and for individuals and teams of Product Managers to serve valuable formal and informal leadership roles in organizations.

I’ve also seen some remarkable wholesale failures in Product Management—at the team and individual levels. Truthfully, these failures often have their root causes at the top of the team or even elsewhere in the leadership or organizational design structure. Nonetheless, the symptoms become visible in Product Management.

While we all love studying and reading about best practices and successes, in my experience, most of the best lessons come from studying the train-wrecks. Consider these as cautionary tales.

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In support of the Product Manager as MVP

Few roles in B2B and technology organizations carry loftier expectations or face more challenging tasks than that of the Product Manager. This position tends to be backed by a job description with responsibilities that makes many executive roles look tame by comparison.

The right person in this important role can mean the difference between wild success and mediocre performance for the business. And while organizations commonly under-staff (both in number and in power/experience) and over-describe (expectations are excessive), it is a thing of beauty when you latch onto a professional Product Manager that understands how to build value through this role. This super-employee operating in this tough role consistently gets my vote for MVP.

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