by Art Petty | Aug 27, 2008 | Leadership, Leading Change, Marketing, Project Management
Not surprisingly, it’s often difficult for senior executives and management teams to gain objective feedback on their individual and collective performance. I’ve worked with clients and in organizations where the management team was generally satisfied with their...
by Art Petty | Jun 8, 2008 | Leadership, Marketing, Product Management, Project Management
G. Michael Maddock and Raphael Viton writing in the Innovation Engine column at BusinessWeek online, offer a sobering look at the Ten Reasons Your Next Launch Will Fail. From the propensity of companies to create solutions for unknown problems...
by Art Petty | Jun 6, 2008 | Marketing, Strategy
With thanks to the team of Phil Myers, Craig Stull (Pragmatic Marketing) and David Meerman Scott (Web Ink Now), I'm looking for "Resonators" everywhere I go. And no, "Resonators" are not some new cool gadget, but rather, as defined by...
by Art Petty | May 26, 2008 | Leadership, Marketing, Strategy
If you've ever worked in an organization or on a team that got caught up in the quest to create a new market you know that the experience is all consuming and exhilarating.While the all-new pure white-space scenario is elusive, a fair number of organizations...
by Art Petty | May 6, 2008 | Marketing
This post is certain to generate some controversy about a long-standing, big investment marketing tactic that I believe is increasingly irrelevant. At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach,...
by Art Petty | Apr 29, 2008 | Leadership, Marketing
For those of you drawn to this post in the hope of finding something juicy about workplace romance, keep on clicking. This is about romance of the professional type. It’s about the powerful impact that someone with passion for his or her job has on...
