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Will this Business Revolutionize How Men Shop and Rescue Me from My 1970’s Fashion Training at the Same Time?

by Art Petty | Jan 23, 2009 | Marketing, Strategy

Note from Art: I plan on chronicling my experience in several posts over the next few weeks, with an exciting new men’s clothing/shopping service that I was introduced to called Trunk Club.  I’m not sure if I’m more excited about the solution to my fashion...

Trade Shows: If You Must Use Them, Set Yourself Up for Success

by Art Petty | Jan 7, 2009 | Marketing

In prior posts…one in particular entitled, “Marketers, Are Trade Shows Extinct Yet,” I raised the ire of a fair number of marketers for expressing my belief in the demise of this ancient marketing tactic. After many lengthy discussions, a good friend and great...

Managing Your Boss and Death to Slogans: Weekend Reading

by Art Petty | Jan 3, 2009 | Career, Marketing

Two quick-reads to help wash down a cup of something hot: Lencioni Offers Help For Managing Your Boss Author and business consultant, Patrick Lencioni offers some practical guidance for a vexing problem in How to Manage Your Boss in the Management column at the Wall...

The Last Yard: AT&T’s Failure to Fully Satisfy in Spite of A Competition Killing Product

by Art Petty | Dec 28, 2008 | Marketing

I suspect from the crowd at the Crystal Lake, IL AT&T store on the day after Christmas, that I was not the only person in America that had decided to surprise someone in their family with a new Apple 3G iPhone.  While I cannot be certain what it was like at the...

Sixty Years of Deming and American Managers Forgot to Pay Attention

by Art Petty | Dec 21, 2008 | Leadership, Leading Change, Marketing, Product Management

Note from Art: this distinctly non-holiday post couldn’t wait for a better time.  There’s no time like the present for leaders and managers to be thinking deeply about their businesses and the road ahead. Dr. Deming once stated that he hoped one of his life’s...

Marketing Yourself Part II: Defining Your Professional Value Proposition

by Art Petty | Dec 18, 2008 | Marketing, Strategy

Job search is a hot topic right now, and I received a number of notes from individuals who read my Irreverent Opinions of a Resume Hobbyist post the other day, asking for input about how to craft a Personal/Professional Value Proposition to support their job-hunting...
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