[email protected]

847-612-8420

Free Consultation

The Leadership Caffeine Blog

Explore by Category:

Leadership in Marketing Communications-In Search of the Relentless Promoter

Dec 13, 2007

There are many good B2B Marketing Communications professionals and teams, but a few individuals and teams stand-apart from the crowd as great. The truly great communications professionals are what I describe as Relentless Promoters. These rare and gifted professionals are the lifeblood a strong marketing communications team, and are visible by their singular focus on developing and refining programs and strategies that drive action or create visibility with their target audience. Here are a few suggestions for marketing leaders on finding and developing these valuable professionals.

read more

Sales and Marketing-It’s time to improve your performance on the trade show floor

Dec 11, 2007

Hey, sales and marketing manager(s), have you evaluated your team’s trade show performance recently?  If not, it’s time to get out and walk the floor, work the booth and listen and learn.  In my own B2B experience, trade shows were important components of an overall program to build thought-leadership, strengthen industry and influencer relations, and […]

read more

Marketing Leadership-An Oxymoron?

Dec 7, 2007

This is a return to one of my favorite rants-marketers giving marketing a bad name.  In my 2007 article, Marketing Misunderstood, I described the struggle that many top B2B executives have in trying to understand the value that marketing contributes to their business.  While there is ample blame to go around for why the nature, […]

read more

Towards More Qualified Leads in B2B Marketing

Nov 5, 2007

"I’m frustrated with marketing.  I don’t know how we decide to allocate our investments and I don’t understand what we are getting in return."  This was the lament of a $100 million B2B company CEO that I spoke with recently.  This CEO observed a lot of activity but was inherently uncomfortable with his inability to […]

read more