by Art Petty | May 21, 2009 | Marketing
I was reminded yesterday of one of the fundamental failure points of many marketing and sales teams: lead management. This reminder was painful. I was meeting with some savvy people who drive leads for B2B firms and the topic of lead management practices came up...
by Art Petty | Apr 30, 2009 | Career, Marketing, Product Management, Project Management
A fact of life in our world is that you will inevitably face the prospect of having to reinvent your professional self. For many this is a daunting task that gets put off along with getting in shape, painting the house and writing a book. The dream is nice, but the...
by Art Petty | Apr 2, 2009 | Career, Leadership, Marketing
A collection of sound bites and developmental suggestions for busy professionals: The Challenges of New Leaders: Feedback on Practical Lessons In Leadership: Thanks to Dan McCarthy at Great Leadership for featuring my book with Rich Petro, Practical Lessons in...
by Art Petty | Mar 31, 2009 | Marketing, Product Management
“Nobody Cares About Your Products (Except You),” is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. The most zealous anti-smokers...
by Art Petty | Mar 13, 2009 | Career, Marketing
This is a wake-up call to my mid to late 30 to 40 something (and older) contemporaries. It’s time to figure out what all the noise is about social media and how to leverage it for yourself, your career and your organization. It’s not going away. It may change and...
by Art Petty | Feb 3, 2009 | Leadership, Leading Change, Marketing
Of my many quirks, one that I actually enjoy is my unceasing study of customer service. I love to observe customer service interactions and I’ve made it a habit to try and figure out why the good ones are good and the bad ones so miserable. I’ve noticed a distinct...
