In the spirit of my post, “At Least 20 Things to Stop Doing as a Leader,” which has grown well north of 50 thanks to a deluge of reader comments, I’m back with a list of some insanely stupid and all-too-common management mistakes. These focus more on the decisions, actions or inactions that contribute to creating even bigger problems. While I’ve remained on the positive side of the law here (felons, you’ve had your day!), some of these mistakes are truly criminal. Please feel free to chime in with your additions.
As business leaders, we make decisions every day about how our firms and our people compete. Most of us choose to focus on creating value and solving problems. A few resort to “win at all” costs type behaviors. This latter group poses some vexing problems for those of us that prefer the high-road style of competing for business, but the problems are not insurmountable. Here are six ideas for forming and framing a positive and effective competitive culture.
The article, “The Felt Need” by Dan and Chip Heath in the November, 2010 issue of Fast Company is worth the price of the annual subscription for it’s reminder value alone. The Heaths tackle a topic that just about all of us involved in selling, marketing or strategy have succumbed to at some point in our careers: the felt need versus the burning need. Here are four ideas to avoid being victimized by "The Felt Need."
The practice of management has evolved at a snail’s pace over the past 50 years, and one of the core tools of management and a key issue for any organization, marketing, has lagged just slightly behind.
The new world of marketing frightens many experienced marketing professionals. For those accustomed to believing that they have some form of inalienable right to control everything that is said or published about their firm in the name of “managing the brand,” these are difficult times, indeed.
You’re good, but do you have it in you to be great? I work with a lot of good professionals. These are smart people, all technically adept at their jobs and committed to working hard for their organizations. Only a few of these good individuals push themselves to become great.
In my opinion, there’s never been a better time to get involved in the field of marketing. The advances in technology, the spread of social media and the incredible need that organizations everywhere have for individuals that get that marketing is a philosophy…a way of thinking and acting, and not a department, has never been greater.
Note from Art: I love the city of Chicago. I love the people, the energy and I love the feel of the restaurants and museums and the theaters. However, I don’t love the knuckleheaded political and union wrangling that blares from every news channel in a constant drone of finger pointing and accusations and bone-headed moves. We're battling insane ex-governors and ridiculous retail sales tax increases in the face of a recession. One of the latest issues is the backlash and the stream of excuses for the loss of several major conventions due to complaints of usurious pricing and strong-arm tactics. It's time for Chicago to step up!
OK, this might seem like an odd one, but ask most people what they do and what do you get? “I’m an accountant,” or, “I work in marketing/customer service/support” etc. Attend a business-networking event and listen to the introductions. “We’re a leader in…” or, “We make…” or, “We’re a software company... ." Boring. Hard to stimulate interest with an answer that makes someone want to reach for the bacon-wrapped water chestnut and shout, “Next!”