This topic goes to the heart of creating an effective feedback culture—one where everyone is comfortable tackling the tough topics and highlighting when the Emperor has no clothes. The discomfort of a team in expressing alternative viewpoints with a leader is one sign that all is not right with the feedback culture. In many cases, some simple behavioral adjustments and appropriate reinforcement on the part of the leader can open the spigot to some great ideas from some smart people. Remember, the contest is in the market for the hearts, minds and dollars of your customers, it’s not in your team meetings to show that you’re the smartest.