While we celebrate companies that pursue and succeed in radically changing the rules of the game, let’s face it, most organizations run on inertia.
For every company that redefines their little part of the world and changes our culture just a bit, there are plenty of firms that run on autopilot until the fuel runs out and the plane needs to be ditched in the ocean. The forces of globalization and digitization create storms and headwinds for some that are just too strong to overcome.

