by Art Petty | Dec 7, 2007 | Leadership, Marketing
This is a return to one of my favorite rants-marketers giving marketing a bad name. In my 2007 article, Marketing Misunderstood, I described the struggle that many top B2B executives have in trying to understand the value that marketing contributes to their...
by Art Petty | Dec 5, 2007 | Leadership
I had just finished reading a great article in the December 4, 2007 Wall Street Journal, entitled: Welcome the Millennials, when I sat down to check e-mail and was excited to see a note from a long-time associate (and great person) describing her latest career...
by Art Petty | Dec 4, 2007 | Leadership
Warning-Extreme Career Development is not for everyone! If you enjoy the consistency of your day job and the warmth of your familiar cubicle walls, then run, don’t walk away from this posting. On the other hand, if you are uncomfortable being...
by Art Petty | Dec 2, 2007 | Leadership
I’ve been out on the road for a few days, so the postings slowed down a bit. Back in the office part of this week and a lot of thoughts and ideas to offer on a variety of topics. Full disclosure for today’s posting on communications…I...
by Art Petty | Nov 27, 2007 | Leadership
This is the time of year when it is popular in the business press to criticize performance appraisals and everything about the performance appraisal process. Consultants and critics roll out their long lists of everything that is wrong with sitting down once or...
by Art Petty | Nov 26, 2007 | Leadership
Earlier in my career, I remember rankling at a comment from an outside adviser that suggested that our management team did not trust each other enough to deal with the tough issues. I disagreed. We were all motivated, experienced professionals,...
