by Art Petty | Dec 28, 2007 | Leadership
Note: the Seven Key Questions are presented in Practical Lessons in Leadership by Petty and Petro. The content here is expanded based on feedback received since the book’s publication in July ’07. One of the fundamental tasks of any leader is to identify...
by Art Petty | Dec 24, 2007 | Leadership
Today’s posting jumps a bit off of the business path and in the spirit of the season and its emphasis on youth, offers some perspectives on the future leaders sitting at your kitchen table. We all probably remember our teachers telling us at some point...
by Art Petty | Dec 13, 2007 | Leadership, Marketing
There are many good B2B Marketing Communications professionals and teams, but a few individuals and teams stand-apart from the crowd as great. While I suppose "great" is subjective, after working with and around many teams and professionals in 20 years...
by Art Petty | Dec 12, 2007 | Leadership
Your leadership tactics just might be at the root of your team’s less than stellar performance As a leader looking for ways to improve the performance of your team, it is important to spend some time examining the impact that you have on the working environment...
by Art Petty | Dec 7, 2007 | Leadership, Marketing
This is a return to one of my favorite rants-marketers giving marketing a bad name. In my 2007 article, Marketing Misunderstood, I described the struggle that many top B2B executives have in trying to understand the value that marketing contributes to their...
by Art Petty | Dec 5, 2007 | Leadership
I had just finished reading a great article in the December 4, 2007 Wall Street Journal, entitled: Welcome the Millennials, when I sat down to check e-mail and was excited to see a note from a long-time associate (and great person) describing her latest career...
