It takes a certain amount of curiosity and yes, even courage for forty-something corporate types to even admit that there might just be something to a social networking tool like Twitter. Many of my contemporaries scoff and mock the tool and anyone participating.
As leaders, we often lose our intellectual curiosity and courage as we move through our careers. We’ve seen it all before and we’re well aware in our own minds that when you take risks and do something a bit edgy, most of the time, bad things happen. We’ve seen fads come and go, and to many of us, this is just one more fad.
To those involved, it is part of the fundamental rewriting of the rules…

