The Leadership Caffeine Blog
Leadership Caffeine Podcast—Robbie Kellman Baxter on The Forever Transaction
If you are contemplating or trying to navigate the shift to a subscription pricing model in your firm you need to know Robbie Kellman Baxter. She is a strategy and marketing consultant and the leading voice on getting subscription and membership models right at scale....
Leadership Caffeine Podcast—Robbie Kellman Baxter on The Forever Transaction
Strategy and marketing consultant, Robbie Kellman Baxter joins Art Petty on the Leadership Caffeine Podcast to discuss her latest book, The Forever Transaction: How to Build a Subscription Model So Compelling Your Customers Will Never Want to Leave. If you are considering a shift to a membership model, Robbie’s great book is an essential guide to succeeding with this transformation.
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