When developing the Building Better Leaders concept, a number of advisors suggested that given my vision and target audiences, the name was too limiting.
My response…balderdash! (I’ve always wanted to use that word in a post!)
My vision is to help individuals in a wide variety of professions develop as leaders AND as senior contributors. The planned program for Marketing and Event Managers on High Performance Event Marketing practices has little to do with core leadership practices and everything to do with developing and employing tools of senior contributors. The same goes for future course on business planning, small business marketing and strategy.
On the other hand, as readers of the Management Excellence blog know, I put a great deal of emphasis on the development of leadership skills whether you lead formally or not. Frankly, the same skills and thought-processes and approaches that we associate with effective leaders are powerful tools for individual contributors and informal leaders.
And of course, core leadership training for those considering this formal role…those in it for the first time or those looking to develop as senior leaders, are important components of the current and planned future program development.
At the end of the day, my goal is to provide professional audiences with a development experience that exceeds that of traditional training…and to do it in a way that provides you complete flexibility and at a price that is never a stopping point.
The name has “leaders” in it, and I’ll certainly infuse all of the programs with leadership practices and effective leadership thinking, but at the end of the day, this is all about Building Better Professionals…one at a time. I’m looking forward to serving and to helping you build your career!
-Art
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