Don't Fall Off the CliffNote from Art: my rant is dedicated to helping keep what is in some circumstances a reasonable business tactic from becoming the latest value-destroying mania.

I wrote last week on “Thoughts on Leading and Managing in the Era of the Disposable Worker.” The post was prompted by an article in BusinessWeek, outlining this latest gem of management wisdom that has organizations of all types rethinking the need for employees and shifting to contract workers.   Positions from the CEO suite to those types of roles that we’ve become accustomed to outsourcing, and everything in-between, are fair game.

I’m traditionally leery of fads of all sorts, as they tend to be driven by hysteria, causing normally sane and rational people to act in a manner that defies explanation. I’m fearful that we are on the brink of another horrendous, value-destroying mania as we embrace the short-term cost convenient fad of creating disposable workers.

A Few Examples of Manias Gone Horribly Wrong:

It wasn’t’ so long ago, that almost everyone wondered for just a moment whether the laws of economics had been suspended as the internet gold rush began. Those of us on the sidelines were left to wonder why we weren’t as smart as everyone else and still valued profits over clicks and eyeballs.  For a short period of time, our world was one where gobs of money flowed to people with ideas that included losing all of it and then some, and market valuations for firms without a single customer exploded from here to Jupiter.  Anyone that dared to question this environment ended up running away from a bunch of options-toting visionaries lest they be trampled in the stampede of outrage. How dare we not understand that clicks and eyeballs were the new replacement for profits and that anyone that could throw around the phrase “data aggregation” was worth funding.

Eventually, the laws of physics and economics reasserted themselves, the dot come bubble burst and we spent a decade creating a new mania in the housing market.  Once again, the rules of common sense and gravity won out, yet tens of millions of normally rational people succumbed to the mania and many have lost much more than paper options.

As a wise teacher once indicated, “There is no such thing as a money machine.”

Opinions, Thoughts and Irreverent Observations on this Potential Next Mania:

All of this brings me back to the latest rage of firing your employees and hiring contract workers to staff your business.  For those of you new Management Messiahs that are leading the charge here, I have a few questions, observations and answers for you:

  • Opinion: Turn core, value-creating roles into contract workers, and you will be selling your soul to pay the number crunchers and analysts.
  • Opinion: You cannot sustain any form of business performance excellence with a transient workforce.
  • Question: How will you replace that invisible but palpable thing called culture and how will you build a high performance culture around nameless, faceless drones?
  • Observation: Once your competitors identify all of the talent that you’ve alienated, it will be open hunting season and you’re what’s for dinner.
  • Observation: your global competitors are not foregoing their futures by emphasizing the numbers in the present.  A short-term time orientation is a powerful dimension of U.S. business culture and thinking, and it is a weakness.
  • Question and Name Calling: Why is this your BEST answer for competing?  Is that all you’ve got?
  • Double-Dog Dare: Study firms that have made a near religion out of valuing the employee.  Start with SAS Institute.  There is another way if you have the courage.
  • You’ve Been Served: in case “maximizing shareholder value” is driving your decisions, consider Drucker’s rebuke of that modern rationalization for the organization: “the purpose of the firm is to acquire and keep customers.”

The Bottom-Line for Now:

The future of business and any company and perhaps of America is based on finding, cultivating and keeping the best talent.  There are no circumstances that I can imagine where shifting core value creation roles to contract workforces will help you succeed in this increasingly complex world.  Resist the urge to follow the herd and challenge yourself and your team to focus on solving vexing customer problems and building value in meaningful ways.