Top-Line Consulting

Marketing and Sales Consulting

I work with entrepreneurial businesses seeking to improve sales and marketing performance.

Just as firms move through life-cycle stages, the sales and marketing approaches that worked at start-up or $10 million or $20 million in revenues are not the same approaches that will get you to $40 million and beyond.

My clients are typically organizations that are approaching a life-cycle stage and uncertain how to structure and deploy their sales and marketing efforts to grow through this stage.

How I Help:

My emphasis is on helping you define and implement the sales and marketing systems, structures and talent needed to support the profitable growth of your business.

I work with you to understand your your market, customer and competitor opportunities and challenges and to assess the sales and marketing approaches and systems needed to help you grow in this situation.

We work together to build a fresh outside-in view of your markets and your business and to ensure that your sales and marketing strategies align with your business strategies and marketplace realities.

All engagements are on a fixed-fee basis established up-front. There are no billing surprises.

To discuss your sales and marketing needs, contact me at 847.612.8420 or drop me a note to set up a time to talk.

Process & Services:

-Rapid Strategy Refresh

Ensuring that there is a clear understanding of where you are at today and where you want to go is step 1 of any process to improve sales and marketing performance. This is as simple as a review of your current strategy or, if needed, I help you and your team work through my Rapid Strategy Refresh process to ensure that we are armed with clear context for your opportunities and challenges.

-Sales and Marketing Audit

I assess your current systems, approaches, programs, structure and if desired, current talent against the backdrop of your firm’s strategies and opportunities, and then offer recommendations for needed changes. The guidance is always practical and actionable.

-Implementation & On-Going Advisory Services-Virtual Marketing Executive

Depending upon your needs, I am happy to remain involved with your business for several days per month on a fixed fee ,and oversee changes as well as provide on-going sales and marketing guidance for you and your team. In this capacity, I serve as a Virtual Marketing Executive. You gain the executive guidance and maturity without the cost of a full-time marketing executive.

Areas of Emphasis & Problem-Solving:

While every client and every engagement is unique, engagements typically involve work in many of the following areas

Creating meaningful market and competitor differentiation
Aligning marketing and sales efforts to fuel the growth in sales leads
Lead qualification and management
Assessing and developing new channels
Going global
Sales process development
Sales and marketing structure and management
Talent assessment
Marketing program creation
Influencer and Thought-Leadership programs
Evaluating sales and marketing effectiveness
Sales rep and sales manager training

What You Should Expect:

You gain the benefit of my 25-years of leading marketing and sales teams in technology and electronics. Instead of consulting guidance that sits on a shelf , I offer practical, actionable approaches that fit your business situation and that focuses on the drivers of your profitable top-line growth.

Are You Read to Talk About Improving Sales and Marketing?

Call me at 847.612.8420 or drop me a note via e-mail to discuss your sales and marketing challenges.

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