by Art Petty | May 18, 2008 | Leadership, Project Management
I recently conducted a leadership workshop for a group of technical professionals at an industry conference, and as always, I walked away from the session with a couple of insights gained from the input of the participants. One that surprised me was that after...
by Art Petty | May 6, 2008 | Marketing
This post is certain to generate some controversy about a long-standing, big investment marketing tactic that I believe is increasingly irrelevant. At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach,...
