Success is much easier to attain when we tune in to our true purpose and the real impact we have on others. Once we discover that purpose and impact, we must articulate it through our personal narrative. Most of us are telling the wrong story.
In an article in the Sunday Chicago Tribune, Edward Lampert, Chairman and Chief Executive Officer of Sears Holding Corp offers, "We don't have a sales problem. What we have is a profit problem, and that's what we're intending to address.” Mr. Lampert, I respectfully suggest that you have a lot of problems in your shrinking, unidentifiable former retail empire. However, characterizing the situation as a profit problem is off the mark.
From the list of, “Books that I truly wish had updated editions” comes one of my top 10 favorites, the 1997 book, “The Discipline of Market Leaders,” by Michael Treacy and Fred Wiersma. I re-read this book…or at least parts of it every year and I still carry through the concepts in my academic and client strategy work. While the examples are brutally dated and some of the companies have moved from good to great to gone, I find the framework of Value Discipline thinking to be a powerful tool that is easy for students and clients to digest and one that is useful in guiding strategic choices.
Job search is a hot topic right now, and I received a number of notes from individuals who read my Irreverent Opinions of a Resume Hobbyist post the other day, asking for input about how to craft a Personal/Professional Value Proposition to support their job-hunting activities. I said in the post that I view this as the hardest task in developing an effective resume (and self-marketing strategy), and is the area where you will likely spend the most time creating content and agonizing over wording.
