http://artpetty.com Leadership, Management and Professional Development Wed, 23 May 2012 22:31:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 copyright by Art Petty, 2011 art.petty@artpetty.com (Art Petty) art.petty@artpetty.com (Art Petty) 1440 http://artpetty.com/wp-content/uploads/2011/07/Lcpodcast144x144.png http://artpetty.com 144 144 http://artpetty.com/feed/podcast Leadership Caffeine Podcast Host Art Petty interviews leaders, leadership authors, management thinkers and other professionals about creating high performance teams and organizations and developing effective leaders at all levels, during this weekly program. The goal is to share practical, powerful ideas to help listeners improve their performance and the performance of their teams and organizations. Caffene, Ldrshp, Profesional, Dev, Ledership, Ldrshp, Caffeine, Proff'l, Dev Art Petty Art Petty art.petty@artpetty.com no no http://artpetty.com/2009/03/31/hey-tech-marketers-how-about-helping-your-customers-solve-problems/ http://artpetty.com/2009/03/31/hey-tech-marketers-how-about-helping-your-customers-solve-problems/#comments Tue, 31 Mar 2009 12:04:32 +0000 Art Petty http://artpetty.com/?p=1400 "Nobody Cares About Your Products (Except You)," is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. The most zealous anti-smokers that I know are former smokers. The fact that in hindsight, I can see that I was guilty of being a bit too proud of the features and functions of my own products as a technology marketer makes me just a bit maniacal about David's product rule as a user and consumer of tech products today. Unfortunately, it seems like there are still quite a few technology marketers out there that did not get the memo. What I thought would be a simple search for a solution to a straight-forward business issue has turned into a quest worthy of Homer.

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