Seriously. If you are at or near the top of the food chain in your organization, this is one of those perplexing questions that can have you staring at the ceiling at two in the morning, asking yourself, "Yeah, how do insights and ideas turn into actions in our business?" and "Who is really responsible for new ideas here?"
This is a particularly bothersome issue if you are thinking in terms of strategy and wanting to make certain that profound insights and ideas gained in the market are turned into actions that create value for your stakeholders.
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