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	<title>Management Excellence &#187; Marketing</title>
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	<link>http://artpetty.com</link>
	<description>Art Petty on Leadership, Management and Professional Development</description>
	<lastBuildDate>Fri, 10 Feb 2012 21:33:31 +0000</lastBuildDate>
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	<copyright>copyright by Art Petty, 2011 </copyright>
	<managingEditor>art.petty@artpetty.com (Art Petty)</managingEditor>
	<webMaster>art.petty@artpetty.com (Art Petty)</webMaster>
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		<title>Management Excellence</title>
		<link>http://artpetty.com</link>
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	<itunes:subtitle>Leadership Caffeine Podcast</itunes:subtitle>
	<itunes:summary>Host Art Petty interviews leaders, leadership authors, management thinkers and other professionals about creating high performance teams and organizations and developing effective leaders at all levels, during this weekly program. The goal is to share practical, powerful ideas to help listeners improve their performance and the performance of their teams and organizations.</itunes:summary>
	<itunes:keywords>Caffene, Ldrshp, Profesional, Dev, Ledership, Ldrshp, Caffeine, Proff&#039;l, Dev</itunes:keywords>
	<itunes:category text="Business" />
	<itunes:category text="Business">
		<itunes:category text="Careers" />
	</itunes:category>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
	</itunes:category>
	<itunes:author>Art Petty</itunes:author>
	<itunes:owner>
		<itunes:name>Art Petty</itunes:name>
		<itunes:email>art.petty@artpetty.com</itunes:email>
	</itunes:owner>
	<itunes:block>no</itunes:block>
	<itunes:explicit>no</itunes:explicit>
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		<item>
		<title>Guest Marketing Post-Succeeding with Video</title>
		<link>http://artpetty.com/2011/10/18/guest-marketing-post-succeeding-with-video/</link>
		<comments>http://artpetty.com/2011/10/18/guest-marketing-post-succeeding-with-video/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 12:51:08 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Free e-book]]></category>
		<category><![CDATA[Succeeding with Video]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=6658</guid>
		<description><![CDATA[Guest Marketing Post-Succeeding with Video: I'm not alone in my video-phobia, and in comparing notes with many of my colleagues, it seems we all struggle with the same issues. We also agree that the benefits of building a video presence strongly outweigh any of the personal reasons for avoiding this. To support our efforts, I encouraged Amber Wallor and Edgar Mourans, the two pros behind Left Hand Marketing and the drive to help small business owners and even hapless actors like me build a video presence, to offer us some guidance. Here's a free e-book and some encouragement from Amber and Edgar.  <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2011/10/18/guest-marketing-post-succeeding-with-video/' addthis:title='Guest Marketing Post-Succeeding with Video ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
		<wfw:commentRss>http://artpetty.com/2011/10/18/guest-marketing-post-succeeding-with-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Midweek Marketing: Delta Builds Customer Experience One Detail at a Time</title>
		<link>http://artpetty.com/2011/09/28/midweek-marketing-delta-builds-customer-experience-one-detail-at-a-time/</link>
		<comments>http://artpetty.com/2011/09/28/midweek-marketing-delta-builds-customer-experience-one-detail-at-a-time/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 14:40:40 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Delta Airlines]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=6519</guid>
		<description><![CDATA[I’ve been an unapologetic critic of the money losing and seemingly customer hating airline industry for many years. Anyone who has flown a million miles or more has a good view to the workings of this flying bus business (with apologies to bus companies), and the view is mostly unpleasant. (Not always, just mostly.) Imagine my surprise when I deviated on my return trip from my normal dealings with United, and flew Delta, and I actually enjoyed the experience. I checked my calendar and it wasn’t April Fools Day or Halloween, so all of the truly good natured, helpful and smiling Delta employees might have actually meant it.  Here are 7 observations and some lessons for all of us worth sharing: <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2011/09/28/midweek-marketing-delta-builds-customer-experience-one-detail-at-a-time/' addthis:title='Midweek Marketing: Delta Builds Customer Experience One Detail at a Time ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
		<wfw:commentRss>http://artpetty.com/2011/09/28/midweek-marketing-delta-builds-customer-experience-one-detail-at-a-time/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Smiles, Sales and Leadership</title>
		<link>http://artpetty.com/2010/12/20/smiles-sales-and-leadership/</link>
		<comments>http://artpetty.com/2010/12/20/smiles-sales-and-leadership/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 15:26:34 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Surviving Lousy Leaders]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leaders and Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Shopping on Main Street]]></category>
		<category><![CDATA[The Price of a Smile]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4718</guid>
		<description><![CDATA[I enjoy observing how the help in stores engage with their customers. What you see and hear speaks volumes about the leaders they work for. Want to know how people feel about their jobs and their bosses? It’s on their faces. Employees mirror the treatment they receive from their leaders. <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/12/20/smiles-sales-and-leadership/' addthis:title='Smiles, Sales and Leadership ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>10 of My Favorite Dumb Ass Management Mistakes</title>
		<link>http://artpetty.com/2010/12/07/10-of-my-favorite-dumb-ass-management-mistakes/</link>
		<comments>http://artpetty.com/2010/12/07/10-of-my-favorite-dumb-ass-management-mistakes/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 15:00:35 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Decision-Making]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Surviving Lousy Leaders]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Management Mistakes]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4666</guid>
		<description><![CDATA[In the spirit of my post, “At Least 20 Things to Stop Doing as a Leader,” which has grown well north of 50 thanks to a deluge of reader comments, I’m back with a list of some insanely stupid and all-too-common management mistakes. These focus more on the decisions, actions or inactions that contribute to creating even bigger problems. While I’ve remained on the positive side of the law here (felons, you’ve had your day!), some of these mistakes are truly criminal. Please feel free to chime in with your additions.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/12/07/10-of-my-favorite-dumb-ass-management-mistakes/' addthis:title='10 of My Favorite Dumb Ass Management Mistakes ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Marketers: 4 Ideas to Avoid Falling Victim to The Felt Need</title>
		<link>http://artpetty.com/2010/10/26/marketers-4-ideas-to-avoid-falling-victim-to-the-felt-need/</link>
		<comments>http://artpetty.com/2010/10/26/marketers-4-ideas-to-avoid-falling-victim-to-the-felt-need/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 13:04:16 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Decision-Making]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[fast company]]></category>
		<category><![CDATA[Investment Choices]]></category>
		<category><![CDATA[The Felt Need]]></category>
		<category><![CDATA[voice of the customer]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4450</guid>
		<description><![CDATA[The article, “The Felt Need” by Dan and Chip Heath in the November, 2010 issue of Fast Company is worth the price of the annual subscription for it’s reminder value alone. The Heaths tackle a topic that just about all of us involved in selling, marketing or strategy have succumbed to at some point in our careers: the felt need versus the burning need. Here are four ideas to avoid being victimized by "The Felt Need." <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/10/26/marketers-4-ideas-to-avoid-falling-victim-to-the-felt-need/' addthis:title='Marketers: 4 Ideas to Avoid Falling Victim to The Felt Need ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>In Pursuit of Management Innovation in Marketing</title>
		<link>http://artpetty.com/2010/10/20/in-pursuit-of-management-innovation-in-marketing/</link>
		<comments>http://artpetty.com/2010/10/20/in-pursuit-of-management-innovation-in-marketing/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 13:57:32 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[marketing innovation]]></category>
		<category><![CDATA[The Problems with Marketing]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4429</guid>
		<description><![CDATA[The practice of management has evolved at a snail’s pace over the past 50 years, and one of the core tools of management and a key issue for any organization, marketing, has lagged just slightly behind.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/10/20/in-pursuit-of-management-innovation-in-marketing/' addthis:title='In Pursuit of Management Innovation in Marketing ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Anachronistic and Oxymoronic Tyranny of Marketing Control</title>
		<link>http://artpetty.com/2010/09/22/the-anachronistic-and-oxymoronic-tyranny-of-marketing-control/</link>
		<comments>http://artpetty.com/2010/09/22/the-anachronistic-and-oxymoronic-tyranny-of-marketing-control/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 13:10:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Marketing Control]]></category>
		<category><![CDATA[Marketing Manager's Role]]></category>
		<category><![CDATA[Purpose of an Enterprise]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4362</guid>
		<description><![CDATA[The new world of marketing frightens many experienced marketing professionals. For those accustomed to believing that they have some form of inalienable right to control everything that is said or published about their firm in the name of “managing the brand,” these are difficult times, indeed.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/09/22/the-anachronistic-and-oxymoronic-tyranny-of-marketing-control/' addthis:title='The Anachronistic and Oxymoronic Tyranny of Marketing Control ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Jumpstart Your Marketing Reading to Retrain Your Brain</title>
		<link>http://artpetty.com/2010/04/09/jumpstart-your-marketing-reading-to-retrain-your-brain/</link>
		<comments>http://artpetty.com/2010/04/09/jumpstart-your-marketing-reading-to-retrain-your-brain/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 13:22:40 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Marketing Blogs]]></category>
		<category><![CDATA[Marketing Books]]></category>
		<category><![CDATA[Marketing Reading]]></category>
		<category><![CDATA[Retraining Your Marketing Brain]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=3579</guid>
		<description><![CDATA[In my opinion, there’s never been a better time to get involved in the field of marketing.  The advances in technology, the spread of social media and the incredible need that organizations everywhere have for individuals that get that marketing is a philosophy…a way of thinking and acting, and not a department, has never been greater.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/04/09/jumpstart-your-marketing-reading-to-retrain-your-brain/' addthis:title='Jumpstart Your Marketing Reading to Retrain Your Brain ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Leveraging The Power of Value Discipline Thinking</title>
		<link>http://artpetty.com/2010/01/06/leveraging-the-power-of-value-discipline-thinking/</link>
		<comments>http://artpetty.com/2010/01/06/leveraging-the-power-of-value-discipline-thinking/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 14:46:12 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Performance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Customer Intimacy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operational Excellence]]></category>
		<category><![CDATA[Product Leadership]]></category>
		<category><![CDATA[Value Discipline]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=3150</guid>
		<description><![CDATA[From the list of, “Books that I truly wish had updated editions” comes one of my top 10 favorites, the 1997 book, “The Discipline of Market Leaders,” by Michael Treacy and Fred Wiersma.

I re-read this book…or at least parts of it every year and I still carry through the concepts in my academic and client strategy work. While the examples are brutally dated and some of the companies have moved from good to great to gone, I find the framework of Value Discipline thinking to be a powerful tool that is easy for students and clients to digest and one that is useful in guiding strategic choices.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/01/06/leveraging-the-power-of-value-discipline-thinking/' addthis:title='Leveraging The Power of Value Discipline Thinking ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Art Rants: The Insane and Confusing Battle for the Pipe Into Your Home</title>
		<link>http://artpetty.com/2009/07/25/art-rants-the-insane-and-confusing-battle-for-the-pipe-into-your-home/</link>
		<comments>http://artpetty.com/2009/07/25/art-rants-the-insane-and-confusing-battle-for-the-pipe-into-your-home/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 12:32:40 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bad practices in marketing]]></category>
		<category><![CDATA[consumer confusion]]></category>
		<category><![CDATA[fun with rules]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[nefarious marketing practices]]></category>
		<category><![CDATA[Poor Customer Service]]></category>
		<category><![CDATA[the cable and cellphone battle for your wallet]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2196</guid>
		<description><![CDATA[All across America, legions of streetwalkers (not that kind!) have been dispatched to your home to help you deal with the serious issue of your television service. Or is that your Internet service? Or your phones? Or your wireless phones? Or your toaster?

You'll soon realize that you’ve become involved in some form of new, maniacal game brought to you by people that have created rules that don’ benefit anyone but them. It’s your job to figure out the catches and traps and gotcha’s! I’m not certain that you as the consumer can win this game, but you can definitely lose.  The issue is, how much? <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/07/25/art-rants-the-insane-and-confusing-battle-for-the-pipe-into-your-home/' addthis:title='Art Rants: The Insane and Confusing Battle for the Pipe Into Your Home ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fresh Voices in Management Excellence: Greg Strouse and His Stories, Advice and Opinions on Working, Managing and Surviving the Corporate World</title>
		<link>http://artpetty.com/2009/06/02/fresh-voices-in-management-excellence-greg-strouse-and-his-stories-advices-and-opinions-on-working-managing-and-surviving-the-corporate-world/</link>
		<comments>http://artpetty.com/2009/06/02/fresh-voices-in-management-excellence-greg-strouse-and-his-stories-advices-and-opinions-on-working-managing-and-surviving-the-corporate-world/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 13:55:44 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Surviving Lousy Leaders]]></category>
		<category><![CDATA[art petty]]></category>
		<category><![CDATA[Business Best Practices]]></category>
		<category><![CDATA[Executive on Demand]]></category>
		<category><![CDATA[Fresh Voices]]></category>
		<category><![CDATA[Fresh Voices in Management Excellence]]></category>
		<category><![CDATA[Great Blogs]]></category>
		<category><![CDATA[Great Business Blogs]]></category>
		<category><![CDATA[Greg Strouse]]></category>
		<category><![CDATA[leadership best practices]]></category>
		<category><![CDATA[management excellence]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tales from an XOD]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=1898</guid>
		<description><![CDATA[Searching through the sea of business and leadership blogs has become a bit like a treasure hunt. I enjoy searching for great voices that have not yet jumped out of the search engines and on to everyone’s screen.  ne of those that deserves to be front and center is Greg Strouse’s Tales from an XOD, Stories, Advice and Opinions on Working, Managing and Surviving the Corporate World.  <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/06/02/fresh-voices-in-management-excellence-greg-strouse-and-his-stories-advices-and-opinions-on-working-managing-and-surviving-the-corporate-world/' addthis:title='Fresh Voices in Management Excellence: Greg Strouse and His Stories, Advice and Opinions on Working, Managing and Surviving the Corporate World ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>New Leaders, Twitter and the Volunteer Management Conundrum</title>
		<link>http://artpetty.com/2009/04/02/new-leaders-twitter-and-the-volunteer-management-conundrum/</link>
		<comments>http://artpetty.com/2009/04/02/new-leaders-twitter-and-the-volunteer-management-conundrum/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 14:20:57 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Best Practices In Non Profit Leadership]]></category>
		<category><![CDATA[Best Practices in Volunteer Management]]></category>
		<category><![CDATA[Dan McCarthy]]></category>
		<category><![CDATA[fast company]]></category>
		<category><![CDATA[great leadership]]></category>
		<category><![CDATA[Lessons in Leading]]></category>
		<category><![CDATA[New Leader]]></category>
		<category><![CDATA[practical lessons in leadership]]></category>
		<category><![CDATA[The Top 10 Challenges of the New Leader]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Volunteering]]></category>
		<category><![CDATA[Volunteerism]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=1416</guid>
		<description><![CDATA[The Top Ten Challenges of the New Leader, an update on my experience with Twitter (and why all marketers should join), and the Volunteer Management conundrum in our communities that we are capable of solving.  Oh, and three developmental suggestions for your professional "To Do" list.  <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/04/02/new-leaders-twitter-and-the-volunteer-management-conundrum/' addthis:title='New Leaders, Twitter and the Volunteer Management Conundrum ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Hey Tech Marketers, How About Helping Your Customers Solve Problems</title>
		<link>http://artpetty.com/2009/03/31/hey-tech-marketers-how-about-helping-your-customers-solve-problems/</link>
		<comments>http://artpetty.com/2009/03/31/hey-tech-marketers-how-about-helping-your-customers-solve-problems/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 12:04:32 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[A Technology Marketing Rant]]></category>
		<category><![CDATA[Best Practices in Marketing]]></category>
		<category><![CDATA[Best Practices in Technology Marketing]]></category>
		<category><![CDATA[david meerman scott]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Feature Marketing Worst Practices]]></category>
		<category><![CDATA[learning management solutions]]></category>
		<category><![CDATA[Lousy Marketing]]></category>
		<category><![CDATA[Lousy Sales Tactics]]></category>
		<category><![CDATA[Marketing Myopia]]></category>
		<category><![CDATA[Poor Customer Service]]></category>
		<category><![CDATA[Systems Thinking in Marketing]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[Tough Love for Marketers]]></category>
		<category><![CDATA[Value Chain Thinking]]></category>
		<category><![CDATA[World Wide Rave]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=1400</guid>
		<description><![CDATA["Nobody Cares About Your Products (Except You)," is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. 

The most zealous anti-smokers that I know are former smokers.   The fact that in hindsight, I can see that I was guilty of being a bit too proud of the features and functions of my own products as a technology marketer makes me just a bit maniacal about David's product rule as a user and consumer of tech products today. Unfortunately, it seems like there are still quite a few technology marketers out there that did not get the memo.

What I thought would be a simple search for a solution to a straight-forward business issue has turned into a quest worthy of Homer. 
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/03/31/hey-tech-marketers-how-about-helping-your-customers-solve-problems/' addthis:title='Hey Tech Marketers, How About Helping Your Customers Solve Problems ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Right Stuff: Sprinting Towards the Future</title>
		<link>http://artpetty.com/2009/02/20/the-right-stuff-sprinting-towards-the-future/</link>
		<comments>http://artpetty.com/2009/02/20/the-right-stuff-sprinting-towards-the-future/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 14:23:10 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Crisis Leadership]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leading Change]]></category>
		<category><![CDATA[Surviving Lousy Leaders]]></category>
		<category><![CDATA[best practices in leading]]></category>
		<category><![CDATA[best practices in management]]></category>
		<category><![CDATA[build to sustain]]></category>
		<category><![CDATA[Construx]]></category>
		<category><![CDATA[creating an execution focused culture]]></category>
		<category><![CDATA[creating value through operational excellence]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[leading during tough times]]></category>
		<category><![CDATA[lousy leadership practices]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[prospering during tough times]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[The Data Warehouse Institute]]></category>
		<category><![CDATA[Trunk Club for Men]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=1199</guid>
		<description><![CDATA[It’s easy to focus on the bad news.  Everyone’s talking about it.  We’re bombarded with news flashes and human disaster stories as the layoffs mount and the foreclosures climb.  And make no doubt about it, these are tough times, but let’s start giving some coverage to the firms, leaders and entrepreneurs that have turned off the news channels and are too busy building or rebuilding to worry about the dire forecasts.

For a good dose of “can do” spirit, get out of your office and go talk with some smart people working to strengthen, build or start businesses.  I’m doing just that, and here's why I continue to be optimistic:<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/02/20/the-right-stuff-sprinting-towards-the-future/' addthis:title='The Right Stuff: Sprinting Towards the Future ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Trade Shows: If You Must Use Them, Set Yourself Up for Success</title>
		<link>http://artpetty.com/2009/01/07/trade-shows-if-you-must-use-them-set-yourself-up-for-success/</link>
		<comments>http://artpetty.com/2009/01/07/trade-shows-if-you-must-use-them-set-yourself-up-for-success/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 23:38:44 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Best Practices in Marketing]]></category>
		<category><![CDATA[best practices in trade show marketing]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[event management]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[improve marketing effectiveness]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[marketeers]]></category>
		<category><![CDATA[marketing execution]]></category>
		<category><![CDATA[marketing innovation]]></category>
		<category><![CDATA[sales leads]]></category>
		<category><![CDATA[trade show floor management]]></category>
		<category><![CDATA[trade show management]]></category>
		<category><![CDATA[trade show marketing]]></category>
		<category><![CDATA[trade show signage]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=861</guid>
		<description><![CDATA[In prior posts…one in particular entitled, “Marketers, Are Trade Shows Extinct Yet,” I raised the ire of a fair number of marketers for expressing my belief in the demise of this ancient marketing tactic.  My erstwhile colleague encouraged me to quit complaining and offers some tools to help marketers begin building improved execution practices into their event and trade show programs.
I took the challenge and crafted "The Management Excellence Guide to Trade Show Marketing in a Recession," and am offering this as a free download in this post and on the main page at  http://artpetty.com.  If you absolutely, positively believe you need trade shows as part of your marketing program, it’s time to improve your execution, your efficiency and your effectiveness. <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/01/07/trade-shows-if-you-must-use-them-set-yourself-up-for-success/' addthis:title='Trade Shows: If You Must Use Them, Set Yourself Up for Success ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>So, What Are We Going to Call This Mess?</title>
		<link>http://artpetty.com/2008/12/30/so-what-are-we-going-to-call-this-mess/</link>
		<comments>http://artpetty.com/2008/12/30/so-what-are-we-going-to-call-this-mess/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 14:21:07 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[auto industry collapse]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Black Thursday]]></category>
		<category><![CDATA[brand strategies]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[financial disaster]]></category>
		<category><![CDATA[great opportunities in branding]]></category>
		<category><![CDATA[lemonade from lemons]]></category>
		<category><![CDATA[lessons from the dot com bubble]]></category>
		<category><![CDATA[lessons from the great depression]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[naming the crisis]]></category>
		<category><![CDATA[sex]]></category>
		<category><![CDATA[The End of the United States]]></category>
		<category><![CDATA[the housing bubble]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=813</guid>
		<description><![CDATA[Every great disaster needs a name and it’s high time that we got on with naming this one.  The sooner we name it, the sooner we can begin to put it in the rear view mirrors of our Toyota Hybrids.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/12/30/so-what-are-we-going-to-call-this-mess/' addthis:title='So, What Are We Going to Call This Mess? ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Management Excellence Tips for Tough Times: Rethinking Customer Segmentation</title>
		<link>http://artpetty.com/2008/12/01/management-excellence-tips-for-tough-times-rethinking-customer-segmentation/</link>
		<comments>http://artpetty.com/2008/12/01/management-excellence-tips-for-tough-times-rethinking-customer-segmentation/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 19:54:27 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[harvard business review]]></category>
		<category><![CDATA[leading during tough times]]></category>
		<category><![CDATA[managing during tough times]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[tuned in]]></category>
		<category><![CDATA[voice of the customer]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=474</guid>
		<description><![CDATA[Rethinking your customer segmentation model is a potentially powerful approach for differentiating versus key competitors and for finding new needs that you can fulfill with your core capabilities.  Experiment with the various ideas and strengthen your team's execution skills in the process.  In additional to the potential tremendous upside from solving customer problems, the energy and excitement generated during this process will convert the organization's "sense of fear" into a "sense of urgency."<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/12/01/management-excellence-tips-for-tough-times-rethinking-customer-segmentation/' addthis:title='Management Excellence Tips for Tough Times: Rethinking Customer Segmentation ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>“If I had asked customers what they wanted, they would have said faster horses.”</title>
		<link>http://artpetty.com/2008/10/02/%e2%80%9cif-i-had-asked-customers-what-they-wanted-they-would-have-said-faster-horses%e2%80%9d/</link>
		<comments>http://artpetty.com/2008/10/02/%e2%80%9cif-i-had-asked-customers-what-they-wanted-they-would-have-said-faster-horses%e2%80%9d/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 17:53:25 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Decision-Making]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Clayton Christensen]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Deep Dive]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Henry Ford]]></category>
		<category><![CDATA[Ideo]]></category>
		<category><![CDATA[innovator]]></category>
		<category><![CDATA[innovator's dilemma]]></category>
		<category><![CDATA[innovator's solution]]></category>
		<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://artpetty.com/2008/10/02/%e2%80%9cif-i-had-asked-customers-what-they-wanted-they-would-have-said-faster-horses%e2%80%9d/</guid>
		<description><![CDATA[The notion of not asking customers what they want and responding directly to their needs may seem like heresy to those individuals and organizations consumed with improving customer satisfaction and creating customer loyalty.  In fact, you should always listen and importantly, observe.  The real art in this process is understanding what customers really need, what problems they really would like to solve and what approaches and experiences that you can create that can surprise and delight them.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/10/02/%e2%80%9cif-i-had-asked-customers-what-they-wanted-they-would-have-said-faster-horses%e2%80%9d/' addthis:title='“If I had asked customers what they wanted, they would have said faster horses.” ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Yeah, &#8220;Why Don&#8217;t Managers Think Deeply?&#8221;</title>
		<link>http://artpetty.com/2008/06/16/yeah-why-dont-managers-think-deeply/</link>
		<comments>http://artpetty.com/2008/06/16/yeah-why-dont-managers-think-deeply/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 18:17:57 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leading Change]]></category>
		<category><![CDATA[creatively]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Immelt]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[strategy fueled]]></category>

		<guid isPermaLink="false">http://artpetty.com/2008/06/16/yeah-why-dont-managers-think-deeply/</guid>
		<description><![CDATA[Professor James Heskett highlights GE CEO Geoffrey Immelt's recent pronouncements that he is: looking for managers to think deeply about innovations that will ensure GE's longer-term success. He has vowed that he will protect those working on the breakthroughs from the "budget slashers" focused on short-term success.  (Professor Heskett also reviews the book Marketing Metaphoria and the perspectives of the authors: Gerald and Lindsay Zaltman on why managers don't think deeply.)

As I leader, I've wrestled with this topic for years, and have worked around and with many individuals perfectly content to let their days unfold in a transactional nature, with no time to think deeply or even strategically.  Days pass into months and months to years, and still these individuals prefer conquering the issue of the moment versus wondering whether they are even working on the right issues.

<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/06/16/yeah-why-dont-managers-think-deeply/' addthis:title='Yeah, &#8220;Why Don&#8217;t Managers Think Deeply?&#8221; ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Seven Suggestions to Consider When Creating A New Market</title>
		<link>http://artpetty.com/2008/05/26/seven-suggestions-to-consider-when-creating-a-new-market/</link>
		<comments>http://artpetty.com/2008/05/26/seven-suggestions-to-consider-when-creating-a-new-market/#comments</comments>
		<pubDate>Mon, 26 May 2008 15:32:09 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[creating a new market]]></category>
		<category><![CDATA[educator]]></category>
		<category><![CDATA[emerge]]></category>
		<category><![CDATA[evangelist]]></category>
		<category><![CDATA[executive]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[issues]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[new market]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[timing]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[whitespace]]></category>

		<guid isPermaLink="false">http://artpetty.com/2008/05/26/seven-suggestions-to-consider-when-creating-a-new-market/</guid>
		<description><![CDATA[If you've ever worked in an organization or on a team that got caught up in the quest to create a new market you know that the experience is all consuming and exhilarating.  I offer a number of leadership and management suggestions that might prove helpful on your own journey of market creation.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/05/26/seven-suggestions-to-consider-when-creating-a-new-market/' addthis:title='Seven Suggestions to Consider When Creating A New Market ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		</item>
		<item>
		<title>Marketers, Are Trade Shows Extinct Yet?</title>
		<link>http://artpetty.com/2008/05/06/marketers-are-trade-shows-extinct-yet/</link>
		<comments>http://artpetty.com/2008/05/06/marketers-are-trade-shows-extinct-yet/#comments</comments>
		<pubDate>Tue, 06 May 2008 14:12:37 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[analysts]]></category>
		<category><![CDATA[booth]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[buyers]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[exhibitions]]></category>
		<category><![CDATA[expensive]]></category>
		<category><![CDATA[floor]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[intimacy]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[on-line]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[Performance Excellence]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[tactic]]></category>
		<category><![CDATA[trade show]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[visibility]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://artpetty.com/2008/05/06/marketers-are-trade-shows-extinct-yet/</guid>
		<description><![CDATA[This post is certain to generate some controversy about a long-standing, big investment marketing tactic  that I believe is increasingly irrelevant.  At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach, I've done my job.

The thoughts were prompted by a recent article in BtoB magazine  entitled: "Exhibition industry sees growth slowing."  What a shocker.  And while the economy is identified as the primary culprit for this slowdown, I submit that this tactic is a carryover from another era when people gathered information and insights about prospective suppliers or service providers in a very different way, and when lead generation was more about trolling and interrupting than pinpointing.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/05/06/marketers-are-trade-shows-extinct-yet/' addthis:title='Marketers, Are Trade Shows Extinct Yet? ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Raw Marketing Power of Passionate People in the Workplace</title>
		<link>http://artpetty.com/2008/04/29/the-raw-marketing-power-of-passionate-people-in-the-workplace/</link>
		<comments>http://artpetty.com/2008/04/29/the-raw-marketing-power-of-passionate-people-in-the-workplace/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 02:47:49 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[memorable]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[positive]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[professional]]></category>
		<category><![CDATA[tuned in]]></category>

		<guid isPermaLink="false">http://artpetty.com/2008/04/29/the-raw-marketing-power-of-passionate-people-in-the-workplace/</guid>
		<description><![CDATA[A passionate employee is like rocket fuel for your organization.  These rare and valuable people build your brand, strengthen client loyalty, stimulate repeat business and energize your workplace just by their daily participation in your business.

<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/04/29/the-raw-marketing-power-of-passionate-people-in-the-workplace/' addthis:title='The Raw Marketing Power of Passionate People in the Workplace ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How do Ideas Turn Into Actions in Your Firm?  Hint: Check Your Leadership Culture</title>
		<link>http://artpetty.com/2008/03/27/how-do-ideas-turn-into-actions-in-your-firm-hint-check-your-leadership-culture/</link>
		<comments>http://artpetty.com/2008/03/27/how-do-ideas-turn-into-actions-in-your-firm-hint-check-your-leadership-culture/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 23:33:15 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Factory]]></category>
		<category><![CDATA[Idea]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product manager]]></category>
		<category><![CDATA[Suggestion]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://artpetty.com/2008/03/27/how-do-ideas-turn-into-actions-in-your-firm-hint-check-your-leadership-culture/</guid>
		<description><![CDATA[As a leader, you should be critically concerned about where ideas come from and how they go from insights to actions.  This process of value creation is fundamental to a firm's growth and at its core it is a very organic process.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/03/27/how-do-ideas-turn-into-actions-in-your-firm-hint-check-your-leadership-culture/' addthis:title='How do Ideas Turn Into Actions in Your Firm?  Hint: Check Your Leadership Culture ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		</item>
		<item>
		<title>Sales and Marketing Managers: Use the Lead Refinery Approach to Improve Results</title>
		<link>http://artpetty.com/2008/03/08/sales-and-marketing-managers-use-the-lead-refinery-approach-to-improve-results/</link>
		<comments>http://artpetty.com/2008/03/08/sales-and-marketing-managers-use-the-lead-refinery-approach-to-improve-results/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 16:27:50 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[executive]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead qualification]]></category>
		<category><![CDATA[lead refinery]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[pipeline]]></category>
		<category><![CDATA[qualification]]></category>
		<category><![CDATA[refinery]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales lead]]></category>
		<category><![CDATA[sales pipeline]]></category>

		<guid isPermaLink="false">http://artpetty.com/2008/03/08/sales-and-marketing-managers-use-the-lead-refinery-approach-to-improve-results/</guid>
		<description><![CDATA[I talk with a lot of marketing and sales managers and have spent most of my life working in these environments. In spite of the dramatic advancements in software tools available, I still find gaping holes in the way many sales and marketing organizations manage and account for the flow of leads into the sales pipeline.   Although there are undoubtedly some technology constraints, I suspect that the primary issue is one of process more than anything else.  Employed properly, changes in the output of the lead refinery foreshadow expansion or contraction of volume in the sales pipeline.  Here are some thought-starters:
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/03/08/sales-and-marketing-managers-use-the-lead-refinery-approach-to-improve-results/' addthis:title='Sales and Marketing Managers: Use the Lead Refinery Approach to Improve Results ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		</item>
		<item>
		<title>Towards an Independent Product Management Organization</title>
		<link>http://artpetty.com/2008/03/05/towards-an-independent-product-management-organization/</link>
		<comments>http://artpetty.com/2008/03/05/towards-an-independent-product-management-organization/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 13:47:04 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Product Management]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Gary Hamel]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational Structure]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://artpetty.com/2008/03/05/towards-an-independent-product-management-organization/</guid>
		<description><![CDATA[Product Management's position in the organization is a topic that invites vigorous debate, usually around whether marketing or development should own the function.  While any debate about optimal organization structure can sound a lot like the radio and television sports shows where people argue fiercely over the greatest running back or quarterback of all time (there is no one right answer!), the PM issue merits some consideration.  Of course, the right answer may be, "It depends."
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