Marketing Yourself Part II: Defining Your Professional Value Proposition

Job search is a hot topic right now, and I received a number of notes from individuals who read my Irreverent Opinions of a Resume Hobbyist post the other day, asking for input about how to craft a Personal/Professional Value Proposition to support their job-hunting activities. I said in the post that I view this as the hardest task in developing an effective resume (and self-marketing strategy), and is the area where you will likely spend the most time creating content and agonizing over wording.

By |2016-10-22T17:12:17-05:00December 18th, 2008|Marketing, Strategy|2 Comments

Marketing Yourself: The Irreverent Opinions of a Resume Hobbyist

Marketing yourself is a tough job and one of the most important jobs that you will ever undertake. And then undertake again. And again. I have no claims on “expert” status when it comes to personal marketing materials, but I do have claims on hiring expert talent to grow businesses. Somewhere out there is a hiring executive hoping that the next superstar is in that pile of paper or e-mail messages. A little common-sense advice might just help you stand out and show this executive why you are the answer.

By |2016-10-22T17:12:17-05:00December 17th, 2008|Marketing|4 Comments
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