http://artpetty.com Leadership, Management and Professional Development Wed, 23 May 2012 22:31:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 copyright by Art Petty, 2011 art.petty@artpetty.com (Art Petty) art.petty@artpetty.com (Art Petty) 1440 http://artpetty.com/wp-content/uploads/2011/07/Lcpodcast144x144.png http://artpetty.com 144 144 http://artpetty.com/feed/podcast Leadership Caffeine Podcast Host Art Petty interviews leaders, leadership authors, management thinkers and other professionals about creating high performance teams and organizations and developing effective leaders at all levels, during this weekly program. The goal is to share practical, powerful ideas to help listeners improve their performance and the performance of their teams and organizations. Caffene, Ldrshp, Profesional, Dev, Ledership, Ldrshp, Caffeine, Proff'l, Dev Art Petty Art Petty art.petty@artpetty.com no no http://artpetty.com/2007/12/27/is-it-time-to-expect-more-from-your-marketing-function/ http://artpetty.com/2007/12/27/is-it-time-to-expect-more-from-your-marketing-function/#comments Thu, 27 Dec 2007 13:33:33 +0000 Art Petty http://artpetty.com/2007/12/27/is-it-time-to-expect-more-from-your-marketing-function/ Too many top executives in B2B organizations still equate the function and value of marketing with marketing communications. While the field of marketing has advanced considerably in the last two decades, the view that marketing equals leads, tradeshows, press releases and a web site is still fairly commonplace in the B2B world. This narrow view of marketing leaves money on the table in terms of what organizations should be deriving from a properly conceived approach to marketing. It all starts with setting the right expectations.

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