The practice of management has evolved at a snail’s pace over the past 50 years, and one of the core tools of management and a key issue for any organization, marketing, has lagged just slightly behind.
In prior posts…one in particular entitled, “Marketers, Are Trade Shows Extinct Yet,” I raised the ire of a fair number of marketers for expressing my belief in the demise of this ancient marketing tactic. My erstwhile colleague encouraged me to quit complaining and offers some tools to help marketers begin building improved execution practices into their event and trade show programs. I took the challenge and crafted "The Management Excellence Guide to Trade Show Marketing in a Recession," and am offering this as a free download in this post and on the main page at https://artpetty.com. If you absolutely, positively believe you need trade shows as part of your marketing program, it’s time to improve your execution, your efficiency and your effectiveness.
