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	<title>Management Excellence by Art Petty &#187; managing during tough times</title>
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	<copyright>copyright by Art Petty, 2011 </copyright>
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	<itunes:subtitle>Leadership Caffeine Podcast</itunes:subtitle>
	<itunes:summary>Host Art Petty interviews leaders, leadership authors, management thinkers and other professionals about creating high performance teams and organizations and developing effective leaders at all levels, during this weekly program. The goal is to share practical, powerful ideas to help listeners improve their performance and the performance of their teams and organizations.</itunes:summary>
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		<title>Management Excellence Tips for Tough Times: Rethinking Customer Segmentation</title>
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		<comments>http://artpetty.com/2008/12/01/management-excellence-tips-for-tough-times-rethinking-customer-segmentation/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 19:54:27 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[harvard business review]]></category>
		<category><![CDATA[leading during tough times]]></category>
		<category><![CDATA[managing during tough times]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[tuned in]]></category>
		<category><![CDATA[voice of the customer]]></category>

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		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/12/01/management-excellence-tips-for-tough-times-rethinking-customer-segmentation/' addthis:title='Management Excellence Tips for Tough Times: Rethinking Customer Segmentation '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>Rethinking your customer segmentation model is a potentially powerful approach for differentiating versus key competitors and for finding new needs that you can fulfill with your core capabilities.  Experiment with the various ideas and strengthen your team's execution skills in the process.  In additional to the potential tremendous upside from solving customer problems, the energy and excitement generated during this process will convert the organization's "sense of fear" into a "sense of urgency."<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://artpetty.com/2008/12/01/management-excellence-tips-for-tough-times-rethinking-customer-segmentation/' addthis:title='Management Excellence Tips for Tough Times: Rethinking Customer Segmentation ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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