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Hey Tech Marketers, How About Helping Your Customers Solve Problems

"Nobody Cares About Your Products (Except You)," is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. The most zealous anti-smokers that I know are former smokers. The fact that in hindsight, I can see that I was guilty of being a bit too proud of the features and functions of my own products as a technology marketer makes me just a bit maniacal about David's product rule as a user and consumer of tech products today. Unfortunately, it seems like there are still quite a few technology marketers out there that did not get the memo. What I thought would be a simple search for a solution to a straight-forward business issue has turned into a quest worthy of Homer.

By |2016-10-22T17:12:11-05:00March 31st, 2009|Marketing, Product Management|1 Comment
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