Leadership Development: “This is Squishy Feely” Stuff

The “Squishy Feely” statement was on a recent comment card for a workshop that I conducted.  The follow on note to that very technical phrase was, “We’re not going to do this.”

The “stuff” and the “this” that this individual was referencing included things like:

  • Providing growth opportunities for the firm’s associates by structuring assignments for developmental purposes.
  • Working to identify the firm’s high potential talent and ensure that these individuals are gaining the experience and exposure that they need to develop into leaders in the near future.
  • Increasing mentoring, coaching and improving feedback practices.  A survey of the firm’s associates indicated that this is generally absent from the environment.
  • Involving people outside of the senior staff in providing input for strategy assessment and formulation.  It is presently a closed-door process.
  • Taking time as a senior team to identify the attributes of future leaders and to begin forming a practical leadership competency model.

And a few other “Squishy Feely” things like the above.

It’s not uncommon to run into resistance from the senior members of an organization that has just recognized that it might be good to professionalize and improve talent development and acquisition processes. I can even understand the “Squishy Feely” comment coming from a grizzled functional veteran that grew up in a world where the topic of talent identification, development and retention was not as front and center as it increasingly is today.  However the statement: “We’re not going to do this,” is impossible to fathom. It’s a lot like saying, “It’s good to be ignorant.”  Or, “It’s OK not to breathe.”

Without launching into a diatribe on the need for organizations to become great at identifying, developing and retaining talent (I’ve co-authored a book and composed about 130 blog posts on this topic), I will instead encourage the professional dealing with the subject of leadership development to recognize the reality of the resistance that they face.    Ignorance and apathy are powerful adversaries and their cousin, fear of change, is perhaps even stronger.

If you are leading or involved in driving the topic of leadership/talent development in your organization or with your team, it pays to understand what you are up against and to steel yourself for the resistance.  If you are doing this at the senior level, expect a marathon, not a sprint and take heart in the small, incremental victories.

My post of a few months ago, Teaching a Senior Leadership Team to Dance with Leadership Development, includes what I believe are some useful tips for anyone involved with this issue at the top levels.  In it, I propose 8 Steps to Mastering the Leadership Development Dance, and frankly, upon further review and after considering the “Squishy Feely” comment, I stand behind the steps.  I am hopeful that they also have something for the mid-level manager seeking to strengthen practices at his or her level as well.)

The Bottom-Line for Now:

I can’t imagine not doing everything possible to arm myself and my company with the best possible talent at every level of the organization.  The day that the “We’re not going to do this” types retire or are otherwise invited to do something else is a victory for the rest of the organization.  Some will see the light…others will go on happy in their ignorance and narrowly focused on their minute to minute mission.  If you are about creating the future, don’t let the resisters slow you down.

Teaching a Senior Team To Dance With Leadership Development

I am encouraged by the number and the quality of the discussions that I am having with top executives about “how” to create a more effective leadership development culture.  Moving beyond the “why” to the “how” is definitely progress in the right direction. 

There are a number of common themes and pain points that I hear and observe in organizations seeking to improve in this area:

  • A recognition on the part of top management that realizing sustained growth over a period of time will require a consistent infusion of new talent, especially in leadership.
  • The recognition that current ad hoc and silo approaches to leadership development have not worked, and in some cases have resulted in misfires, misplacements and damage to the business.
  • Frustration on the part of the CEO over the lack of results on this topic from his or her senior leadership team.  (Note: this is often representative of a bigger communication, collaboration, team, trust issue than just leadership development.)
  • Lack of clarity on how to get started on improving leadership development effectiveness.

My Suggestions: The First Eight Steps to Mastering the Leadership Development Dance:

1. Moving from poor to good or great at leadership development will take time and attention.  Be realistic in setting your expectations, as this is an evolutionary process.  If necessary, consider qualified outside counsel to help you structure your program and to help keep the team on track.

2. Leadership development is the CEO’s priority…but everyone’s job.  Identify leadership development as a strategic priority with your leadership team and develop your collective thoughts on this topic just as you would a potential new product development or a prospective acquisition.  It is imperative that the senior leadership team view this effort not as a task to be completed, but as an on-going process for all leaders at all levels.

3. Ensure that accountability for leadership development is spread across the leadership team…not just deposited in HR’s lap. (Ram Charan, writing in Leaders at All Levels, suggests making HR the Trustee of leadership development, not the sole responsible party.  I like Ram’s approach and his book is filled with great ideas for any leadership team moving down this path.) Accountability means ensuring that your senior leaders are aligned around leadership development objectives with clear performance metrics and compensation incentives.

4. Establish a baseline for current practices.  A good adviser will be able to help you identify and evaluate your current performance against key best practices.  The best practices are intuitive and focus on evaluating the existence and maturity of activities for identifying talent, providing developmental opportunities, evaluating progress and performance, delivering timely, candid feedback etc.  This baseline will help you monitor and reevaluate your organization’s progress over time.

5. Establish your collective (not silo or functional) criteria for the type of leaders and the type of talent you expect to need in the future.  Easy to write…but a thought-provoking and challenging assignment.  Note: you will need to re-evaluate your criteria over time based on changing forces and strategies.

6. Based on your criteria, the leadership team will need to parse through all available talent to assess needs, gaps and the depth and breadth of the current talent pool.  Again, easy to describe, but a challenging task to complete.

7. Create developmental assignments for existing high-potential talent and begin the process of filling gaps through external recruiting.  Ensure that the senior leaders understand and act on their role as mentors, coaches and shepherds of the talent development process.

8. Constantly evaluate progress and performance and constantly reassess the performance of your high potential individuals.   You will need to redefine your criteria for evaluating progress based on how individuals perform in various roles, and you should definitely re-evaluate your talent pool based on the results.  A high potential at one level may struggle at another, and vice versa.

The Bottom-line for Now

With the intent of being redundant the steps above are easy to write and very challenging to implement.  There is no silver bullet for creating an effective leadership culture, but there is a straightforward formula: focus, time and discipline.  And of course, practice, practice and more practice.  How well does your senior team dance when it comes to leadership development?

Ironically, Mid-Level Managers May Save Your Business

Ever since terms like reengineering, right sizing and downsizing became part of the corporate lexicon; midlevel managers have been taking it on the chin.  This once populous class has been synergized and right-sized almost to extinction.  Those that remain often struggle with spans of control as wide as the Golden Gate Bridge and limited authority that is constantly challenged from above and below.  I find it just a bit ironic (and appropriate) that this much-abused class of leader may just hold the key to surviving and prospering in tough times.

In a great article in the July 7. 2008 Wall Street Journal, entitled: In Search of Growth Leaders, authors Carr, Liedtka, Rosen and Wiltbank offer the results of their multi-year study of the role that midlevel managers play in fueling organic growth.  Their conclusion: “most companies have managers who can turbo charge results.  The trick is finding—and nurturing—them.  Read the article for some great insights on finding and developing these critical midlevel leaders. (And read my post: Management By Jane: Leading Effectively from the Middle for some additional thoughts.)

The Power of Great Managers in the Middle:

  • Appropriately trained and armed, midlevel managers are directly focusing on strategy execution—they lead the teams that do the work that drives performance. If your organization is failing to execute on strategic objectives, look to the middle, not to place blame, but to identify what you can do better to help your managers succeed.
  • As the article authors highlight, a tremendous amount of innovation comes from the middle.  In my own experience, the managers that fuel innovation are the ones that are relentless about creating the right conditions for their associates to succeed.   Breaking down barriers and taking the heat for bending the rules are common and comfortable tasks of the innovative midlevel manager.
  • The most important talent scouts and developers are often found in the middle of organizations.  The savvy manager recognizes the import of identifying and developing emerging leaders, competent role players and potentially brilliant individual contributors. While top management might want the organization to become good at this talent scouting and development, like strategy execution, the majority of the heavy lifting takes place in the middle.

Five Ideas to Strengthen Your Support and Success In the Middle:

1. Change your perspective on the midlevel management layer.  Instead of looking
at the organization chart and seeing cost to be minimized or taken out, look at this group as resources to enable strategy execution, fuel innovation and scout and develop talent.  Quit broadening spans of control to the point of ridiculousness, and begin setting goals around strategy, innovation and development, and suddenly the cost perspective starts melting away.

2. Involve midlevel managers in strategy formulation...not just in rubber-stamping the strategy formulated by executives.  Remember, the people in the middle likely understand your customers and your organization’s capabilities at a much more detailed level than those of you with V’s or C’s in your title.

3. Create systems to help midlevel managers experiment with and implement new ideas.  Provide key managers and manager groups with executive sponsors charged with cutting through corporate clutter to help get things done.

4. Reward successes, provide visibility and learn from misfires.  Easy words to write and speak, but realizing this environment takes discipline. 

5. Recognize the fact that new classes of virtual leaders…Project Managers and Product Managers have emerged over the past two decades to replace the former middle level.  These critical positions often carry tremendous responsibility burdens with little real authority across functional boundaries.  If these positions exist in your organizations, strive to create the sponsors, systems and infrastructure to allow them to perform.

6. As an executive, get over yourself.  No one said that you are required to have all of the answers.  It’s a sign of strength, not weakness if you are emotionally secure and intelligent enough to recognize that your strength comes from your ability to get the best from willing contributors. Take the time to invest in reinventing your leadership style.

The Bottom-Line for Now:

The article referenced above is must reading for every executive looking to solve the challenges of how to fuel organic growth.  Innovation doesn’t occur on command, and while good accidents happen (e.g. think 3M and Post-Its), hope as we all know is a lousy strategy. 

I teach, train and support midlevel managers in all forms of organizations and by and large, I find them generally miserable about their tasks and their ability to positively impact their organization.  The majority of their frustration stems from working for leaders that succeed in stifling the conditions required for innovation and execution to flourish.  The opportunity is in the middle…not the problem.  For the source of the problem, take a long, hard look in the mirror. 

Preventing Product Launch Failure: Watch Out for the Pitfalls!

G. Michael Maddock and Raphael Viton writing in the Innovation Engine column at  BusinessWeek online, offer a sobering look at the Ten Reasons Your Next Launch Will Fail.   From the propensity of companies to create solutions for unknown problems (Science Run Amok) to the recurring theme of teams convincing themselves that they can't miss (Death by Consensus), this insightful and witty column offers some priceless guidance for marketers, product and project managers and executives everywhere. 

Having been on the winning side of some great launches and the losing side of a few spectacular failures in the B2B tech world, I can relate to the problems that Michael and Raphael describe all too well.  Some thoughts based on my own experience:

  • The Swiss Army Knife or Requirements Run Amok Product: This one finds erstwhile Product Managers (usually unseasoned) working hard to pack every possible feature into an offering in the naive believe that this Swiss Army Knife approach will create a stronger offering.  They did not understand their buyer's problems/challenges sufficiently, and they over-specified to compensate.
  • The Offering Just Slightly Ahead of Its Time:  Yep, I made this mistake.  As Maxwell Smart would say, "Missed it by that much."  Followed by, "Sorry about that Chief."  By now, drinks were supposed to be poured by a Drink Tower robot in Quick Service Restaurants everywhere, saving a veritable fortune in labor and improving time efficiency.  My Drink Tower interface from the Point-Of-Sale system burned a lot of time and money.  It was really cool in the one site that actually tested a drink tower in 1996.  I hear that there are a few more sites now.
  • The "We'll Release No Product Before It's Time, Except This One" Launch: This launch failure usually involves a management team that built their budget around a new product launch, only to see schedule delays cut into their nicely developed sales dream.  Pressured by the urgency of the situation and the upcoming Board meeting, a watered-down version of the product is launched and you can guess what ensues. 
  • The Product that Won't Be Born: OK, maybe this is a cheap shot, but it's my column, and I get to offer at least one gripe to a development team or two that couldn't get its act together.  It's not always the Product Manager's fault!

The bottom-line for now:

Like the forward pass in football, there are a lot of things that can go wrong and only one thing that can go right: the pass is caught and the product launch is successful.   Successfully launching products requires the organization to be Tuned In to their buyers.  Solving a vexing problem in a unique way for a distinct group is a great starting point.  Creating the culture, systems and approaches requisite for a successful launch requires committed, focused leadership at all levels of the organization.  Establishing a high level of competence in product launch is table stakes for success in a world where opportunities are fleeting and  and product life cycles shrinking daily. 

Hmmm, now, if 5,000 locations save .2 people due to the automatic drink tower, the savings will be worth millions.  I wonder if it's time to re-launch that puppy?  I suspect that Michael and Raphael would advise against it.

How Healthy is Your Leadership Culture? Rate It Yourself and See or, “Rate it and Weep”

Chances are if you are like most of the business professionals that take the 10 question Leadership Culture Index below, your organization can use some improvement.  A lot of improvement.

I deliver this simple and I’m sure non-scientific survey (see author’s note for origin) almost every time I’m in front of a group of managers and executives talking about leadership, and I’m still shocked by the scores.  I suppose I should quit being shocked by how abysmal many businesses are at identifying, developing and retaining leadership talent, but the optimist in me continues to believe that people are too smart to ignore this important issue.

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