by Art Petty | Jun 11, 2008 | Leadership
You don't have to look hard to learn about the impact of rising fuel costs, including layoffs, plant closings, cutbacks, service reductions, fare hikes and new user fees. These headlines and many more just like them blare from the tv and radio or jump out...
by Art Petty | May 6, 2008 | Marketing
This post is certain to generate some controversy about a long-standing, big investment marketing tactic that I believe is increasingly irrelevant. At the worst, if you read this and at least think about scrutinizing your investment in this marketing approach,...