by Art Petty | May 21, 2009 | Marketing
I was reminded yesterday of one of the fundamental failure points of many marketing and sales teams: lead management. This reminder was painful. I was meeting with some savvy people who drive leads for B2B firms and the topic of lead management practices came up...
by Art Petty | Mar 31, 2009 | Marketing, Product Management
“Nobody Cares About Your Products (Except You),” is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. The most zealous anti-smokers...
by Art Petty | Jan 23, 2009 | Marketing, Strategy
Note from Art: I plan on chronicling my experience in several posts over the next few weeks, with an exciting new men’s clothing/shopping service that I was introduced to called Trunk Club. I’m not sure if I’m more excited about the solution to my fashion...
by Art Petty | Jan 7, 2009 | Marketing
In prior posts…one in particular entitled, “Marketers, Are Trade Shows Extinct Yet,” I raised the ire of a fair number of marketers for expressing my belief in the demise of this ancient marketing tactic. After many lengthy discussions, a good friend and great...
by Art Petty | Dec 28, 2008 | Marketing
I suspect from the crowd at the Crystal Lake, IL AT&T store on the day after Christmas, that I was not the only person in America that had decided to surprise someone in their family with a new Apple 3G iPhone. While I cannot be certain what it was like at the...
