by Art Petty | Jun 8, 2008 | Leadership, Marketing, Product Management, Project Management
G. Michael Maddock and Raphael Viton writing in the Innovation Engine column at BusinessWeek online, offer a sobering look at the Ten Reasons Your Next Launch Will Fail. From the propensity of companies to create solutions for unknown problems...
by Art Petty | Dec 27, 2007 | Marketing
Too many top executives in B2B organizations still equate the function and value of marketing with marketing communications. While the field of marketing has advanced considerably in the last two decades, the view that marketing equals leads, tradeshows, press...
