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	<title>Management Excellence by Art Petty &#187; Add new tag</title>
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	<copyright>copyright by Art Petty, 2011 </copyright>
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	<itunes:subtitle>Leadership Caffeine Podcast</itunes:subtitle>
	<itunes:summary>Host Art Petty interviews leaders, leadership authors, management thinkers and other professionals about creating high performance teams and organizations and developing effective leaders at all levels, during this weekly program. The goal is to share practical, powerful ideas to help listeners improve their performance and the performance of their teams and organizations.</itunes:summary>
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		<title>The Last Yard: AT&amp;T’s Failure to Fully Satisfy in Spite of A Competition Killing Product</title>
		<link>http://artpetty.com/2008/12/28/the-last-yard-att%e2%80%99s-failure-to-fully-satisfy-in-spite-of-a-competition-killing-product/</link>
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		<pubDate>Sun, 28 Dec 2008 17:17:32 +0000</pubDate>
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		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple iPhone]]></category>
		<category><![CDATA[AT&T]]></category>
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		<category><![CDATA[best practices in management]]></category>
		<category><![CDATA[Best Practices in Marketing]]></category>
		<category><![CDATA[Buying an iPhone]]></category>
		<category><![CDATA[customer experience]]></category>
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		<category><![CDATA[Killer Products]]></category>
		<category><![CDATA[resonator]]></category>
		<category><![CDATA[Systems Thinking]]></category>
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		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2008/12/28/the-last-yard-att%e2%80%99s-failure-to-fully-satisfy-in-spite-of-a-competition-killing-product/' addthis:title='The Last Yard: AT&#38;T’s Failure to Fully Satisfy in Spite of A Competition Killing Product '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>The Apple iPhone is a great device and our local AT&#038;T Store service is fine. Too bad that AT&#038;T forget to go the last yard for the customer.  There are powerful marketing lessons to be learned by observing how a company executes for customers around a category and competition-killing product.<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://artpetty.com/2008/12/28/the-last-yard-att%e2%80%99s-failure-to-fully-satisfy-in-spite-of-a-competition-killing-product/' addthis:title='The Last Yard: AT&#38;T’s Failure to Fully Satisfy in Spite of A Competition Killing Product ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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