Marketing Programs
I help business-to-business organizations and professional services firms create marketing systems that generate qualified sales leads.
As an Authorized Duct Tape Marketing Coach, I offer a variety of workshops and presentations to help jump-start your marketing success.
Workshops, Programs & Presentations
Note: Except where highlighted, workshops and programs are available as one-on-one or group settings. Group availability is subject to timing.
The Catalyst Program
Creating the Small Business Marketing Plan: 1 on 1 guidance and feedback from your Duct Tape Marketing Coach as you work through 8 core marketing lessons covered in 8 coaching sessions over 16 weeks. I will instruct you in the essentials of each lesson and ensure that you are clear on the action items required to complete each business building step. Upon completion of the program you will have developed the research and strategy necessary to easily complete and document your company’s marketing action plan.
Each Catalyst program enrollment includes a copy of the Duct Tape Marketing Ultimate Marketing System and the Marketing Plan Pro software powered by Duct Tape Marketing. $3,500 per participant (group rates subject to group availability and size: approximately $995 per participant.) Contact Art via e-mail or at 847.612.8420 to talk about getting started with a Catalyst program.
Catalyst Modules include:
- Marketing Audit/Discovery
- Target Market & Defining Your Ideal Customer
- Creating an Image
- Creating a Marketing Kit that Educates
- Developing Your Marketing Story
- Referral Marketing
- Public Relations
- Putting Your Website to Work
- Search Engine Marketing & Blogging
Marketing Strategy-The Basics
A cost-effective way to fast track your strategy in 5 weeks. This program focuses on building the marketing fundamentals for a strong integrated marketing approach, including: understanding your ideal clients and positioning yourself in the marketplace. The basics help small businesses to better reach and communicate with their target audience, so that marketing is more time and cost effective. $2,495 per participant (group rate subject to group availability and size: approximately $795 per participant.) Contact Art via e-mail or at 847.612.8420 to talk about getting started with a Marketing Basics program.
The Basics-Modules:
- Marketing Strategy-The Basics Modules Include:
- Marketing Audit/Discovery
- Defining the Ideal Client
- Differentiate & Educate
- Lead Generation Strategies (advertising, public relations 7 referral strategies)
- Online Strategies and Sustaining an Ongoing Discussion
Monthly Marketing Mentor-(Group or Distance Only)
For those on a strict budget, the Monthly Marketing Mentor program includes a monthly workbook, specific assignments and access to Art on a one-hour live Group Conference Call, along with on-going e-mail access. $49 per month! Contact Art via e-mail or at 847.612.8420 to talk about getting started with a Monthly Marketing Mentor program.
Lead Generation for the Small Business: learn how to create a low cost, high return lead generation system using advertising, public relations and referral marketing in lessons covered in 3 coaching sessions over 6 weeks. $995 per participant (group rate subject to group availability and size: approximately $300 per participant). Contact Art via e-mail or at 847.612.8420 to talk about getting started with a Lead Generation program.
Referral Marketing Success
Participants learn how to create a systematic approach to lead generation by referral, covered in 4 coaching sessions over 4 weeks at $995 (group rate subject to group availability and size: approximately $300 per participant). Contact Art via e-mail or at 847.612.8420 to talk about getting started with a Referral Marketing program.
Presentations:
Art Petty is an accomplished Keynote speaker on topics ranging from Marketing to Leadership and Organization and Team Performance Excellence. Invite Art to talk to your organization/chamber/networking group or as a Keynote speaker for your event.
*The Seven Steps to Marketing Success based on the principles of Duct Tape Marketing by John Jantsch.
*Building a Lead Generation Machine for Your Business
*High Performance Event Marketing Practices
*The Power of Social Networking and Blogging in Brand Building
*How to Get Started in Blogging
Contact Art by e-mail or at 847.612.8420 to talk about a presentation for your group!