In my opinion, there’s never been a better time to get involved in the field of marketing. The advances in technology, the spread of social media and the incredible need that organizations everywhere have for individuals that get that marketing is a philosophy…a way of thinking and acting, and not a department, has never been greater.
Note from Art: I love the city of Chicago. I love the people, the energy and I love the feel of the restaurants and museums and the theaters. However, I don’t love the knuckleheaded political and union wrangling that blares from every news channel in a constant drone of finger pointing and accusations and bone-headed moves. We're battling insane ex-governors and ridiculous retail sales tax increases in the face of a recession. One of the latest issues is the backlash and the stream of excuses for the loss of several major conventions due to complaints of usurious pricing and strong-arm tactics. It's time for Chicago to step up!
OK, this might seem like an odd one, but ask most people what they do and what do you get? “I’m an accountant,” or, “I work in marketing/customer service/support” etc. Attend a business-networking event and listen to the introductions. “We’re a leader in…” or, “We make…” or, “We’re a software company... ." Boring. Hard to stimulate interest with an answer that makes someone want to reach for the bacon-wrapped water chestnut and shout, “Next!”
If you don’t know your customers at a sufficient level of detail, including their hopes, dreams and emotions, everything you are doing includes a high degree of guesswork and randomness. Your messaging likely includes a great deal of blah blah about your firm. Promotional activities are fired from a shotgun, and while they occasionally hit something, there is no viable, sustainable marketing system in place.
One of the best lessons that I've learned from working on about two million fix-it and improvement projects with my Dad is to match the right tool to the job at hand. This is particularly true in searching for a job, which can be one of the more vexing projects for many people. Fortunately, there are a number of interesting new power tools available in the form of social networking platforms, to help today's job seeker. However, unlike the tools in the picture, there are few guidelines on how and where to to use these tools to good effect.
In talking with a CEO friend running a smaller tech firm, he indicated that there is increasing buzz about various potential combinations and roll-ups that will impact his specific sector. He said this with a smile, and an interesting observation that “when my competitors are acquired, our business spikes and new opportunities are uncovered.” That's an Interesting way to look at the situation. I know a lot of people who fear the outcome of Competitor X merging with Firm Y.
Fresh off of the coldest July since AD 85 here in the Chicago-area, the weather is finally warming a bit and I’m breaking out the Summer Shorts for this Friday Fare post here at Management Excellence. (Since my wife didn’t get it either, this means that today’s post is going to include brief snippets instead of my usual lengthy essays. Get it…summer shorts! Hey, I thought it was a cute play on words.)
All across America, legions of streetwalkers (not that kind!) have been dispatched to your home to help you deal with the serious issue of your television service. Or is that your Internet service? Or your phones? Or your wireless phones? Or your toaster? You'll soon realize that you’ve become involved in some form of new, maniacal game brought to you by people that have created rules that don’ benefit anyone but them. It’s your job to figure out the catches and traps and gotcha’s! I’m not certain that you as the consumer can win this game, but you can definitely lose. The issue is, how much?
Still reeling from my losing battle with the apologetic sales rep from Big Telco, I went searching for solace and inspiration from the many great writers that I follow. Two posts from two professionals in very different fields stood out as particularly thought provoking and inspiring.
Apologies are everywhere these days. I wrote a post on leaders and apologies last week, and this week, Letterman is in the news apologizing to Sarah Palin for a joke that went awry. Yesterday, as I prepared to get even with my evil Telco provider by dropping them like a bad habit, I ran square into an onslaught of apologies followed by a brazen sales pitch. What follows is my own recollection of events during this phone call.
