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	<title>Management Excellence &#187; Marketing</title>
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	<link>http://artpetty.com</link>
	<description>Art Petty on Leadership, Management and Professional Development</description>
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	<copyright>copyright by Art Petty, 2011 </copyright>
	<managingEditor>art.petty@artpetty.com (Art Petty)</managingEditor>
	<webMaster>art.petty@artpetty.com (Art Petty)</webMaster>
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		<title>Management Excellence</title>
		<link>http://artpetty.com</link>
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	<itunes:subtitle>Leadership Caffeine Podcast</itunes:subtitle>
	<itunes:summary>Host Art Petty interviews leaders, leadership authors, management thinkers and other professionals about creating high performance teams and organizations and developing effective leaders at all levels, during this weekly program. The goal is to share practical, powerful ideas to help listeners improve their performance and the performance of their teams and organizations.</itunes:summary>
	<itunes:keywords>Caffene, Ldrshp, Profesional, Dev, Ledership, Ldrshp, Caffeine, Proff&#039;l, Dev</itunes:keywords>
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	<itunes:category text="Business">
		<itunes:category text="Careers" />
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	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
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	<itunes:author>Art Petty</itunes:author>
	<itunes:owner>
		<itunes:name>Art Petty</itunes:name>
		<itunes:email>art.petty@artpetty.com</itunes:email>
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		<item>
		<title>Guest Marketing Post-Succeeding with Video</title>
		<link>http://artpetty.com/2011/10/18/guest-marketing-post-succeeding-with-video/</link>
		<comments>http://artpetty.com/2011/10/18/guest-marketing-post-succeeding-with-video/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 12:51:08 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Free e-book]]></category>
		<category><![CDATA[Succeeding with Video]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=6658</guid>
		<description><![CDATA[Guest Marketing Post-Succeeding with Video: I'm not alone in my video-phobia, and in comparing notes with many of my colleagues, it seems we all struggle with the same issues. We also agree that the benefits of building a video presence strongly outweigh any of the personal reasons for avoiding this. To support our efforts, I encouraged Amber Wallor and Edgar Mourans, the two pros behind Left Hand Marketing and the drive to help small business owners and even hapless actors like me build a video presence, to offer us some guidance. Here's a free e-book and some encouragement from Amber and Edgar.  <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2011/10/18/guest-marketing-post-succeeding-with-video/' addthis:title='Guest Marketing Post-Succeeding with Video ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Midweek Marketing: Delta Builds Customer Experience One Detail at a Time</title>
		<link>http://artpetty.com/2011/09/28/midweek-marketing-delta-builds-customer-experience-one-detail-at-a-time/</link>
		<comments>http://artpetty.com/2011/09/28/midweek-marketing-delta-builds-customer-experience-one-detail-at-a-time/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 14:40:40 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Delta Airlines]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=6519</guid>
		<description><![CDATA[I’ve been an unapologetic critic of the money losing and seemingly customer hating airline industry for many years. Anyone who has flown a million miles or more has a good view to the workings of this flying bus business (with apologies to bus companies), and the view is mostly unpleasant. (Not always, just mostly.) Imagine my surprise when I deviated on my return trip from my normal dealings with United, and flew Delta, and I actually enjoyed the experience. I checked my calendar and it wasn’t April Fools Day or Halloween, so all of the truly good natured, helpful and smiling Delta employees might have actually meant it.  Here are 7 observations and some lessons for all of us worth sharing: <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2011/09/28/midweek-marketing-delta-builds-customer-experience-one-detail-at-a-time/' addthis:title='Midweek Marketing: Delta Builds Customer Experience One Detail at a Time ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Hall of Shame-Bludgeoning Your Customers is a Bad Idea</title>
		<link>http://artpetty.com/2011/07/27/marketing-hall-of-shame-bludgeoning-your-customers-is-a-bad-idea/</link>
		<comments>http://artpetty.com/2011/07/27/marketing-hall-of-shame-bludgeoning-your-customers-is-a-bad-idea/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:34:21 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bad Marketing Tactics]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[How You Value Your Customers]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=6222</guid>
		<description><![CDATA[Imagine my surprise when in a fit of insanity, I picked up the phone the other night….right after dinner (well, I answered because the caller i.d. indicated the Hotel Chain’s name, and because the troops had the dishes will in hand), and I ended up on the receiving end of an old-fashioned marketing bludgeoning. Seriously, Hotel Chain! You think so highly of the relationships with your clients that you’re engaging in tactics like this to reward them for years of business.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2011/07/27/marketing-hall-of-shame-bludgeoning-your-customers-is-a-bad-idea/' addthis:title='Marketing Hall of Shame-Bludgeoning Your Customers is a Bad Idea ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Management Week in Review for March 18, 2011</title>
		<link>http://artpetty.com/2011/03/18/management-week-in-review-for-march-18-2011/</link>
		<comments>http://artpetty.com/2011/03/18/management-week-in-review-for-march-18-2011/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 12:53:21 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Baldrige]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Management Week in Review]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Social Business]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=5479</guid>
		<description><![CDATA[Every week, I share three thought-provoking management posts for the week. Fair warning: I take a broad view of management, so my selections will range from leadership to innovation to finance and personal development and beyond. This week's selections feature content on why you need to know more about Baldrige, rethinking your ideas on measuring marketing ROI and the powerful impact of Social Business on your firm's reputation and ultimate success.  <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2011/03/18/management-week-in-review-for-march-18-2011/' addthis:title='Management Week in Review for March 18, 2011 ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 of My Favorite Dumb Ass Management Mistakes</title>
		<link>http://artpetty.com/2010/12/07/10-of-my-favorite-dumb-ass-management-mistakes/</link>
		<comments>http://artpetty.com/2010/12/07/10-of-my-favorite-dumb-ass-management-mistakes/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 15:00:35 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Decision-Making]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Surviving Lousy Leaders]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Management Mistakes]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4666</guid>
		<description><![CDATA[In the spirit of my post, “At Least 20 Things to Stop Doing as a Leader,” which has grown well north of 50 thanks to a deluge of reader comments, I’m back with a list of some insanely stupid and all-too-common management mistakes. These focus more on the decisions, actions or inactions that contribute to creating even bigger problems. While I’ve remained on the positive side of the law here (felons, you’ve had your day!), some of these mistakes are truly criminal. Please feel free to chime in with your additions.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/12/07/10-of-my-favorite-dumb-ass-management-mistakes/' addthis:title='10 of My Favorite Dumb Ass Management Mistakes ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>&#8220;And He Kicks Children in the Face,&#8221; and Other Insane Approaches to Competing</title>
		<link>http://artpetty.com/2010/10/27/and-he-kicks-children-in-the-face-and-other-insane-approaches-to-competing/</link>
		<comments>http://artpetty.com/2010/10/27/and-he-kicks-children-in-the-face-and-other-insane-approaches-to-competing/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 13:16:42 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Values]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Form a Positive Competitive Culture]]></category>
		<category><![CDATA[Political Muck Raking]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4457</guid>
		<description><![CDATA[As business leaders, we make decisions every day about how our firms and our people compete. Most of us choose to focus on creating value and solving problems. A few resort to “win at all” costs type behaviors. This latter group poses some vexing problems for those of us that prefer the high-road style of competing for business, but the problems are not insurmountable. Here are six ideas for forming and framing a positive and effective competitive culture. 
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/10/27/and-he-kicks-children-in-the-face-and-other-insane-approaches-to-competing/' addthis:title='&#8220;And He Kicks Children in the Face,&#8221; and Other Insane Approaches to Competing ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Marketers: 4 Ideas to Avoid Falling Victim to The Felt Need</title>
		<link>http://artpetty.com/2010/10/26/marketers-4-ideas-to-avoid-falling-victim-to-the-felt-need/</link>
		<comments>http://artpetty.com/2010/10/26/marketers-4-ideas-to-avoid-falling-victim-to-the-felt-need/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 13:04:16 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Decision-Making]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[fast company]]></category>
		<category><![CDATA[Investment Choices]]></category>
		<category><![CDATA[The Felt Need]]></category>
		<category><![CDATA[voice of the customer]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4450</guid>
		<description><![CDATA[The article, “The Felt Need” by Dan and Chip Heath in the November, 2010 issue of Fast Company is worth the price of the annual subscription for it’s reminder value alone. The Heaths tackle a topic that just about all of us involved in selling, marketing or strategy have succumbed to at some point in our careers: the felt need versus the burning need. Here are four ideas to avoid being victimized by "The Felt Need." <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/10/26/marketers-4-ideas-to-avoid-falling-victim-to-the-felt-need/' addthis:title='Marketers: 4 Ideas to Avoid Falling Victim to The Felt Need ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>In Pursuit of Management Innovation in Marketing</title>
		<link>http://artpetty.com/2010/10/20/in-pursuit-of-management-innovation-in-marketing/</link>
		<comments>http://artpetty.com/2010/10/20/in-pursuit-of-management-innovation-in-marketing/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 13:57:32 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[marketing innovation]]></category>
		<category><![CDATA[The Problems with Marketing]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4429</guid>
		<description><![CDATA[The practice of management has evolved at a snail’s pace over the past 50 years, and one of the core tools of management and a key issue for any organization, marketing, has lagged just slightly behind.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/10/20/in-pursuit-of-management-innovation-in-marketing/' addthis:title='In Pursuit of Management Innovation in Marketing ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Anachronistic and Oxymoronic Tyranny of Marketing Control</title>
		<link>http://artpetty.com/2010/09/22/the-anachronistic-and-oxymoronic-tyranny-of-marketing-control/</link>
		<comments>http://artpetty.com/2010/09/22/the-anachronistic-and-oxymoronic-tyranny-of-marketing-control/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 13:10:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Marketing Control]]></category>
		<category><![CDATA[Marketing Manager's Role]]></category>
		<category><![CDATA[Purpose of an Enterprise]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4362</guid>
		<description><![CDATA[The new world of marketing frightens many experienced marketing professionals. For those accustomed to believing that they have some form of inalienable right to control everything that is said or published about their firm in the name of “managing the brand,” these are difficult times, indeed.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/09/22/the-anachronistic-and-oxymoronic-tyranny-of-marketing-control/' addthis:title='The Anachronistic and Oxymoronic Tyranny of Marketing Control ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Leadership Caffeine: In Pursuit of Your Potential</title>
		<link>http://artpetty.com/2010/09/12/leadership-caffeine-in-pursuit-of-your-potential/</link>
		<comments>http://artpetty.com/2010/09/12/leadership-caffeine-in-pursuit-of-your-potential/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 00:37:39 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leadership Caffeine]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Values]]></category>
		<category><![CDATA[developing as a professional]]></category>
		<category><![CDATA[reaching your potential]]></category>
		<category><![CDATA[Your Brand]]></category>
		<category><![CDATA[Your Development]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4320</guid>
		<description><![CDATA[You’re good, but do you have it in you to be great?  I work with a lot of good professionals. These are smart people, all technically adept at their jobs and committed to working hard for their organizations.  Only a few of these good individuals push themselves to become great.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/09/12/leadership-caffeine-in-pursuit-of-your-potential/' addthis:title='Leadership Caffeine: In Pursuit of Your Potential ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>The Career Enhancing Benefits of Message Mapping</title>
		<link>http://artpetty.com/2010/08/04/the-career-enhancing-benefits-of-message-mapping/</link>
		<comments>http://artpetty.com/2010/08/04/the-career-enhancing-benefits-of-message-mapping/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 14:06:38 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Communicating Effectively]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Leadership Tools]]></category>
		<category><![CDATA[message mapping]]></category>
		<category><![CDATA[Planning Your Messages]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=4086</guid>
		<description><![CDATA[Critical communication situations demand crystal clarity. With apologies for my abusive but personally amusing alliteration above, I’m banging the drum again on the need for all of us to carefully form and frame our messages before we open our mouths and trip on our tongues.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/08/04/the-career-enhancing-benefits-of-message-mapping/' addthis:title='The Career Enhancing Benefits of Message Mapping ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Jumpstart Your Marketing Reading to Retrain Your Brain</title>
		<link>http://artpetty.com/2010/04/09/jumpstart-your-marketing-reading-to-retrain-your-brain/</link>
		<comments>http://artpetty.com/2010/04/09/jumpstart-your-marketing-reading-to-retrain-your-brain/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 13:22:40 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Marketing Blogs]]></category>
		<category><![CDATA[Marketing Books]]></category>
		<category><![CDATA[Marketing Reading]]></category>
		<category><![CDATA[Retraining Your Marketing Brain]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=3579</guid>
		<description><![CDATA[In my opinion, there’s never been a better time to get involved in the field of marketing.  The advances in technology, the spread of social media and the incredible need that organizations everywhere have for individuals that get that marketing is a philosophy…a way of thinking and acting, and not a department, has never been greater.
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2010/04/09/jumpstart-your-marketing-reading-to-retrain-your-brain/' addthis:title='Jumpstart Your Marketing Reading to Retrain Your Brain ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Why Competition is So Great and What Chicago Needs to Learn</title>
		<link>http://artpetty.com/2009/11/18/why-competition-is-so-great-and-what-chicago-needs-to-learn/</link>
		<comments>http://artpetty.com/2009/11/18/why-competition-is-so-great-and-what-chicago-needs-to-learn/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 12:25:51 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Conventions]]></category>
		<category><![CDATA[McCormick Place]]></category>
		<category><![CDATA[Social Commentary]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2906</guid>
		<description><![CDATA[Note from Art: I love the city of Chicago.  I love the people, the energy and I love the feel of the restaurants and museums and the theaters. However, I don’t love the knuckleheaded political and union wrangling that blares from every news channel in a constant drone of finger pointing and accusations and bone-headed moves. We're battling insane ex-governors and ridiculous retail sales tax increases in the face of a recession.  One of the latest issues is the backlash and the stream of excuses for the loss of several major conventions due to complaints of usurious pricing and strong-arm tactics.  It's time for Chicago to step up!
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/11/18/why-competition-is-so-great-and-what-chicago-needs-to-learn/' addthis:title='Why Competition is So Great and What Chicago Needs to Learn ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Leading in the Trenches-What Do You Do? And No One Buys Gobbeldy Gook</title>
		<link>http://artpetty.com/2009/10/15/leading-in-the-trenches-what-do-you-do-and-no-one-buys-gobbeldy-gook/</link>
		<comments>http://artpetty.com/2009/10/15/leading-in-the-trenches-what-do-you-do-and-no-one-buys-gobbeldy-gook/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 12:25:59 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2740</guid>
		<description><![CDATA[OK, this might seem like an odd one, but ask most people what they do and what do you get? “I’m an accountant,” or, “I work in marketing/customer service/support” etc. Attend a business-networking event and listen to the introductions.  “We’re a leader in…” or, “We make…” or, “We’re a software company...  ."  Boring. Hard to stimulate interest with an answer that makes someone want to reach for the bacon-wrapped water chestnut and shout, “Next!”<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/10/15/leading-in-the-trenches-what-do-you-do-and-no-one-buys-gobbeldy-gook/' addthis:title='Leading in the Trenches-What Do You Do? And No One Buys Gobbeldy Gook ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Leading in the Trenches: How Well Do You Know Your Customers?</title>
		<link>http://artpetty.com/2009/09/30/leading-in-the-trenches-how-well-do-you-know-your-customers/</link>
		<comments>http://artpetty.com/2009/09/30/leading-in-the-trenches-how-well-do-you-know-your-customers/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:00:27 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Decision-Making]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leading Change]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2560</guid>
		<description><![CDATA[If you don’t know your customers at a sufficient level of detail, including their hopes, dreams and emotions, everything you are doing includes a high degree of guesswork and randomness. Your messaging likely includes a great deal of blah blah about your firm.  Promotional activities are fired from a shotgun, and while they occasionally hit something, there is no viable, sustainable marketing system in place.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/09/30/leading-in-the-trenches-how-well-do-you-know-your-customers/' addthis:title='Leading in the Trenches: How Well Do You Know Your Customers? ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Twitter and Social Networking: Job Search Power Tools or Time Killers?</title>
		<link>http://artpetty.com/2009/08/12/twitter-and-social-networking-job-search-power-tools-or-time-killers/</link>
		<comments>http://artpetty.com/2009/08/12/twitter-and-social-networking-job-search-power-tools-or-time-killers/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 12:56:17 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Yourself]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Job Search Best Practices]]></category>
		<category><![CDATA[Job Seeking]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Power Tools for the Job Search]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Social Networking and Research]]></category>
		<category><![CDATA[Social Networking Strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2292</guid>
		<description><![CDATA[One of the best lessons that I've learned from working on about two million fix-it and improvement projects with my Dad is to match the right tool to the job at hand.  This is particularly true in searching for a job, which can be one of the more vexing projects for many people.

Fortunately, there are a number of interesting new power tools available in the form of social networking platforms, to help today's job seeker.  However, unlike the tools in the picture, there are few guidelines on how and where to to use these tools to good effect.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/08/12/twitter-and-social-networking-job-search-power-tools-or-time-killers/' addthis:title='Twitter and Social Networking: Job Search Power Tools or Time Killers? ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Sales &amp; Strategy Playbook: Competitor Acquired?  It May Be a Gold-Plated, Gift-Wrapped Opportunity</title>
		<link>http://artpetty.com/2009/08/11/sales-strategy-playbook-competitor-acquired-it%e2%80%99-may-be-a-gold-plated-gift-wrapped-opportunity/</link>
		<comments>http://artpetty.com/2009/08/11/sales-strategy-playbook-competitor-acquired-it%e2%80%99-may-be-a-gold-plated-gift-wrapped-opportunity/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 13:30:25 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leading Change]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[exploiting M&A Activity in Your Market]]></category>
		<category><![CDATA[Fueling Sales Performance]]></category>
		<category><![CDATA[Grow Sales While Your Competitors are Distracted]]></category>
		<category><![CDATA[Market forces]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales & strategy playbook]]></category>
		<category><![CDATA[Voice of Customer]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2283</guid>
		<description><![CDATA[In talking with a CEO friend running a smaller tech firm, he indicated that there is increasing buzz about various potential combinations and roll-ups that will impact his specific sector. He said this with a smile, and an interesting observation that “when my competitors are acquired, our business spikes and new opportunities are uncovered.”

That's an Interesting way to look at the situation. I know a lot of people who fear the outcome of Competitor X merging with Firm Y.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/08/11/sales-strategy-playbook-competitor-acquired-it%e2%80%99-may-be-a-gold-plated-gift-wrapped-opportunity/' addthis:title='Sales &#38; Strategy Playbook: Competitor Acquired?  It May Be a Gold-Plated, Gift-Wrapped Opportunity ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Friday Fare and Summer Shorts</title>
		<link>http://artpetty.com/2009/08/07/friday-fare-and-summer-shorts/</link>
		<comments>http://artpetty.com/2009/08/07/friday-fare-and-summer-shorts/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 12:55:11 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Friday Fare]]></category>
		<category><![CDATA[Great Marketing Reads]]></category>
		<category><![CDATA[Social Commentary]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Social Networking and Job Hunting]]></category>
		<category><![CDATA[Summer Shorts]]></category>
		<category><![CDATA[the lighter side of management]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2269</guid>
		<description><![CDATA[Fresh off of the coldest July since AD 85 here in the Chicago-area, the weather is finally warming a bit and I’m breaking out the Summer Shorts for this Friday Fare post here at Management Excellence. (Since my wife didn’t get it either, this means that today’s post is going to include brief snippets instead of my usual lengthy essays. Get it…summer shorts! Hey, I thought it was a cute play on words.)
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/08/07/friday-fare-and-summer-shorts/' addthis:title='Friday Fare and Summer Shorts ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Art Rants: The Insane and Confusing Battle for the Pipe Into Your Home</title>
		<link>http://artpetty.com/2009/07/25/art-rants-the-insane-and-confusing-battle-for-the-pipe-into-your-home/</link>
		<comments>http://artpetty.com/2009/07/25/art-rants-the-insane-and-confusing-battle-for-the-pipe-into-your-home/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 12:32:40 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bad practices in marketing]]></category>
		<category><![CDATA[consumer confusion]]></category>
		<category><![CDATA[fun with rules]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[nefarious marketing practices]]></category>
		<category><![CDATA[Poor Customer Service]]></category>
		<category><![CDATA[the cable and cellphone battle for your wallet]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2196</guid>
		<description><![CDATA[All across America, legions of streetwalkers (not that kind!) have been dispatched to your home to help you deal with the serious issue of your television service. Or is that your Internet service? Or your phones? Or your wireless phones? Or your toaster?

You'll soon realize that you’ve become involved in some form of new, maniacal game brought to you by people that have created rules that don’ benefit anyone but them. It’s your job to figure out the catches and traps and gotcha’s! I’m not certain that you as the consumer can win this game, but you can definitely lose.  The issue is, how much? <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/07/25/art-rants-the-insane-and-confusing-battle-for-the-pipe-into-your-home/' addthis:title='Art Rants: The Insane and Confusing Battle for the Pipe Into Your Home ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fresh Voices: Two Posts that Can Improve Your Day and Your Life</title>
		<link>http://artpetty.com/2009/06/18/fresh-voices-two-posts-that-can-improve-your-day-and-your-life/</link>
		<comments>http://artpetty.com/2009/06/18/fresh-voices-two-posts-that-can-improve-your-day-and-your-life/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 13:01:57 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
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		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[duct tape marketing]]></category>
		<category><![CDATA[Fresh Voices]]></category>
		<category><![CDATA[Goodlife Zen]]></category>
		<category><![CDATA[Ideas for Personal Development]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[Mary Jaksch]]></category>
		<category><![CDATA[personal development]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[The Power of Blogging]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2043</guid>
		<description><![CDATA[Still reeling from my losing battle with the apologetic sales rep from Big Telco, I went searching for solace and inspiration from the many great writers that I follow. Two posts from two professionals in very different fields stood out as particularly thought provoking and inspiring.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/06/18/fresh-voices-two-posts-that-can-improve-your-day-and-your-life/' addthis:title='Fresh Voices: Two Posts that Can Improve Your Day and Your Life ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Big Telco and the Art of the Apology-driven Sales Pitch</title>
		<link>http://artpetty.com/2009/06/17/big-telco-and-the-art-of-the-apology-driven-sales-pitch/</link>
		<comments>http://artpetty.com/2009/06/17/big-telco-and-the-art-of-the-apology-driven-sales-pitch/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 12:31:14 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apologies]]></category>
		<category><![CDATA[Apologies in Business]]></category>
		<category><![CDATA[Big Telco]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Letterman]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Sales Practices]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[The Art of the Apology]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=2026</guid>
		<description><![CDATA[Apologies are everywhere these days. I wrote a post on leaders and apologies last week, and this week, Letterman is in the news apologizing to Sarah Palin for a joke that went awry. Yesterday, as I prepared to get even with my evil Telco provider by dropping them like a bad habit, I ran square into an onslaught of apologies followed by a brazen sales pitch. What follows is my own recollection of events during this phone call.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/06/17/big-telco-and-the-art-of-the-apology-driven-sales-pitch/' addthis:title='Big Telco and the Art of the Apology-driven Sales Pitch ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
		<wfw:commentRss>http://artpetty.com/2009/06/17/big-telco-and-the-art-of-the-apology-driven-sales-pitch/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Sales and Marketing: Wake Up and Start Refining Your Leads</title>
		<link>http://artpetty.com/2009/05/21/sales-and-marketing-wake-up-and-start-refining-your-leads/</link>
		<comments>http://artpetty.com/2009/05/21/sales-and-marketing-wake-up-and-start-refining-your-leads/#comments</comments>
		<pubDate>Thu, 21 May 2009 14:36:18 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Best Practices in Marketing]]></category>
		<category><![CDATA[best practices in marketing promotions]]></category>
		<category><![CDATA[CEO Tips for Managing Sales and Marketing]]></category>
		<category><![CDATA[effective sales lead management practices]]></category>
		<category><![CDATA[Improve Results by Managing Your Sales Leads]]></category>
		<category><![CDATA[improve sales by improving lead qualification]]></category>
		<category><![CDATA[lead qualification]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[sales and marketing best practices]]></category>
		<category><![CDATA[Sales and Marketing Collaboration]]></category>
		<category><![CDATA[Sales and Marketing Process]]></category>
		<category><![CDATA[The Lead Refinery]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=1845</guid>
		<description><![CDATA[I was reminded yesterday of one of the fundamental failure points of many marketing and sales teams: lead management.  This reminder was painful.

The short-story version is that in spite of tremendous advances in technology tools to analyze, monitor and manage sales leads in the three years since I’ve been charged with doing this, many (actually, the word used was “most”) firms are less than diligent in managing leads from the initial touch-point to final disposition. <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/05/21/sales-and-marketing-wake-up-and-start-refining-your-leads/' addthis:title='Sales and Marketing: Wake Up and Start Refining Your Leads ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
		<wfw:commentRss>http://artpetty.com/2009/05/21/sales-and-marketing-wake-up-and-start-refining-your-leads/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Are You Doing to Reinvent Your Professional Self?</title>
		<link>http://artpetty.com/2009/04/30/what-are-you-doing-to-reinvent-your-professional-self/</link>
		<comments>http://artpetty.com/2009/04/30/what-are-you-doing-to-reinvent-your-professional-self/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 17:56:58 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Professional Growth]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Entrepreneurial Dreams?]]></category>
		<category><![CDATA[Growing Your Career]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Reinventing Your Career]]></category>
		<category><![CDATA[Reinventing Your Professional Self]]></category>
		<category><![CDATA[self-development]]></category>
		<category><![CDATA[Taking Charge of Your Career]]></category>
		<category><![CDATA[What Next for Your Career?]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=1581</guid>
		<description><![CDATA[A fact of life in our world is that you will inevitably face the prospect of having to reinvent your professional self.  For many this is a daunting task that gets put off along with getting in shape, painting the house and writing a book.  The dream is nice, but the lack of action keeps it firmly out there somewhere in a hoped-for future.<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/04/30/what-are-you-doing-to-reinvent-your-professional-self/' addthis:title='What Are You Doing to Reinvent Your Professional Self? ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
		<wfw:commentRss>http://artpetty.com/2009/04/30/what-are-you-doing-to-reinvent-your-professional-self/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>New Leaders, Twitter and the Volunteer Management Conundrum</title>
		<link>http://artpetty.com/2009/04/02/new-leaders-twitter-and-the-volunteer-management-conundrum/</link>
		<comments>http://artpetty.com/2009/04/02/new-leaders-twitter-and-the-volunteer-management-conundrum/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 14:20:57 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA["To Do" List]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Best Practices In Non Profit Leadership]]></category>
		<category><![CDATA[Best Practices in Volunteer Management]]></category>
		<category><![CDATA[Dan McCarthy]]></category>
		<category><![CDATA[fast company]]></category>
		<category><![CDATA[great leadership]]></category>
		<category><![CDATA[Lessons in Leading]]></category>
		<category><![CDATA[New Leader]]></category>
		<category><![CDATA[practical lessons in leadership]]></category>
		<category><![CDATA[The Top 10 Challenges of the New Leader]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Volunteering]]></category>
		<category><![CDATA[Volunteerism]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=1416</guid>
		<description><![CDATA[The Top Ten Challenges of the New Leader, an update on my experience with Twitter (and why all marketers should join), and the Volunteer Management conundrum in our communities that we are capable of solving.  Oh, and three developmental suggestions for your professional "To Do" list.  <div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/04/02/new-leaders-twitter-and-the-volunteer-management-conundrum/' addthis:title='New Leaders, Twitter and the Volunteer Management Conundrum ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
		<wfw:commentRss>http://artpetty.com/2009/04/02/new-leaders-twitter-and-the-volunteer-management-conundrum/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Hey Tech Marketers, How About Helping Your Customers Solve Problems</title>
		<link>http://artpetty.com/2009/03/31/hey-tech-marketers-how-about-helping-your-customers-solve-problems/</link>
		<comments>http://artpetty.com/2009/03/31/hey-tech-marketers-how-about-helping-your-customers-solve-problems/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 12:04:32 +0000</pubDate>
		<dc:creator>Art Petty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[A Technology Marketing Rant]]></category>
		<category><![CDATA[Best Practices in Marketing]]></category>
		<category><![CDATA[Best Practices in Technology Marketing]]></category>
		<category><![CDATA[david meerman scott]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[Feature Marketing Worst Practices]]></category>
		<category><![CDATA[learning management solutions]]></category>
		<category><![CDATA[Lousy Marketing]]></category>
		<category><![CDATA[Lousy Sales Tactics]]></category>
		<category><![CDATA[Marketing Myopia]]></category>
		<category><![CDATA[Poor Customer Service]]></category>
		<category><![CDATA[Systems Thinking in Marketing]]></category>
		<category><![CDATA[Technology Marketing]]></category>
		<category><![CDATA[Tough Love for Marketers]]></category>
		<category><![CDATA[Value Chain Thinking]]></category>
		<category><![CDATA[World Wide Rave]]></category>

		<guid isPermaLink="false">http://artpetty.com/?p=1400</guid>
		<description><![CDATA["Nobody Cares About Your Products (Except You)," is one of the core rules that author and marketing thought-leader David Meerman Scott espouses in his latest book, World Wide Rave, and throughout his other works and blogs. 

The most zealous anti-smokers that I know are former smokers.   The fact that in hindsight, I can see that I was guilty of being a bit too proud of the features and functions of my own products as a technology marketer makes me just a bit maniacal about David's product rule as a user and consumer of tech products today. Unfortunately, it seems like there are still quite a few technology marketers out there that did not get the memo.

What I thought would be a simple search for a solution to a straight-forward business issue has turned into a quest worthy of Homer. 
<div class="addthis_toolbox addthis_default_style " addthis:url='http://artpetty.com/2009/03/31/hey-tech-marketers-how-about-helping-your-customers-solve-problems/' addthis:title='Hey Tech Marketers, How About Helping Your Customers Solve Problems ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

