Apply Distance and Anonymity to Improve Idea Generation

ideasThe default approach in most organizations and on most teams for idea generation is to conduct a brainstorming meeting.

You know the drill.  A meeting notice is sent out, and everyone assembles at the appointed time, prepared to “ideate.”  The moderator reminds everyone of the rules…no criticism, build on ideas of others, wild ideas are encouraged and so forth.  The issue is framed, a scribe, timekeeper and possibly a rules enforcer are identified and away you go.  Somewhere.

While there are some obvious potential social benefits from this type of team gathering and work, there’s no formal evidence that traditional group brainstorming is any more effective than other group or individual techniques for generating either more ideas and/or higher quality ideas.  In fact, there’s a hefty body of evidence that the dynamics in the live group setting may well contribute to stifling creativity or directing conversations down paths that are less than ideal for the issue at hand.

Researchers have long observed social issues, including distraction, social loafing (the tendency of some members of a group to work less due to the group), production blocking and evaluation apprehension as factors that impact both the quantity and quality of idea generation in brainstorming sessions. If you’ve participated in more than a few of these meetings, you’ve definitely observed all of these in action at some point.

An interesting and potentially beneficial approach is to add a step into the process that encourages individual brainstorming and that offers a degree of anonymity.

Add a Step or Two to Improve Idea Generation:

As the facilitator, you frame out the brainstorming question/issue and allow people working on their own to generate and then return to you a list of ideas.  You roll-up the ideas (without attribution) and return the compiled list to the individuals with instructions to clarify (add more detail), build-on and even potentially to sort the ideas into different buckets.

At some point, the group assembles face-to-face, with the ideas and content generated thus far visible to all.  The facilitator helps the group work through additional discussions and add-ons, as well as evaluation and prioritization.

The delayed face-to-face work doesn’t completely eliminate the opportunity for the social problems identified above, but it does potentially allow everyone to move further through the process before these biases or opportunities for derailment enter the picture.  The hoped-for outcome is that people focus more on generating, clarifying and extending ideas without concern for source or agenda, versus the purely live format.

There are of course a variety of additional approaches and techniques ranging from the structured and anonymity focused Delphi technique to brain writing and others that can help mix things up as you search for a better flow of quality ideas.  The suggestion above is one simple, easy to implement twist to your current brainstorming approach.

The Bottom-Line for Now:

In a world where gaining an edge is increasingly a function of responding to or anticipating customers needs in unique ways, creativity is priceless.  The topic is also nearly endless, involving issues of culture, leadership, input sources and group-make up, voice of customer, lateral or divergent and convergent thinking, and of course, human psychology.

Regardless of the complexity or the nearly infinite opportunities for inspiration and idea generation, try breaking away from the formulaic approach to brainstorming that is so widely and frequently used.  The results might surprise you.

Creativity and the Leader

tA Fast Company article entitled, “The Most Important Leadership Quality for CEOs? Creativity” (referenced by SmartBrief on Leadership), indicates, “For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new study by IBM.”

As you might imagine, creativity as a quality supplanting integrity and honesty is generating a fair amount of controversy in the comments section.  The article and comments and debate are fun to read, and while I don’t believe for a second that the laws of gravity and the attributes of effective leaders have been suspended, I have no qualms supporting the notion that creativity in this era is an increasingly important attribute for any leader and any professional.

Environmental complexity, the constant threat of marketplace disruption, the pace of change and all of the other powerful forces at work in our world, demand creative responses and (ugh…pardon the phrase), “out of the box” ideas and thinking.

Creativity comes in many sizes and flavors, and is an elusive quality to get your arms around. One cannot mandate that a group or an individual start thinking creatively and then expect a bevy of new ideas to come forth and reshape the business.

While I admire creativity in leaders, I mostly admire leaders that are creative enough to understand and help form a workplace atmosphere that encourages fresh ideas, experimentation and learning.

Rare is the company that has the lone-wolf, genius CEO capable of providing all of the creativity that the firm can consume.  I will place my bet every day on the firm that is led by an individual of integrity and character that gets that the value of having people is to tap into the rich veins of creativity that lie just below the surface.

Leader, let our creativity flow!

The Wonderful and Vexing Quality of Sticktoitiveness

Himalayas. NepalWoody Allen famously offered that,  “80% of success is showing up.”  In my opinion, about 99% of success is Sticktoitiveness, which is much about being doggedly persistent in the face of overwhelming obstacles.

That awkward non-word is one of the attributes that I look for in hiring talent and one that I’ve observed over and over again in the most successful professionals that I’ve encountered.

People with Sticktoitiveness are the ones that are unflappable in the face of short-term missteps and supremely confident that regardless of the obstacles, they will find a way forward. They are running a marathon, fully expecting to face wind and rain and uphill stretches that would force most people to give up.  They gain strength from adversity and while at times it may look like they are moving backwards, internally, they are learning, adapting and processing on new ways forward.

We owe our country and freedom and almost all of the great achievements of society to people that had serious cases of Sticktoitiveness.  Washington and Franklin had it. So did Lincoln and Churchill and Edison and Dickens and Michelangelo and countless other great achievers throughout history.

Businesses owe much of their success to people with Sticktoitiveness.  Great salespeople have it, great engineers have it and the best product and project managers definitely have it!

Beware the Hidden Costs:

This wonderful attribute that results ultimately in so many hard-won battles also occasionally carries a hefty price tag.  Nothing in life is truly free.

While I doubt that the word ever comes up, I know many parents that worry about whether their kids have it. Some do, and you can see it work at an early age.  Others don’t, and the first sign of adversity is an opportunity to go do something else.  For a parent with a strong case of Sticktoitiveness, discovering that one of your children does not have it can be disturbing.

I’ve observed people with a bad case of Sticktoitiveness forego almost everything else in their personal and professional lives at great emotional cost.  In marriages where one has it and the other doesn’t, resentment can fester and eventually boil over into divorce.  In business, severe cases of unshackled Sticktoitiveness can result in escalation of commitment problems where organizations throw good money after bad rather than giving up and regrouping.

The Bottom-Line for Now:

In spite of the potential costs, I value my own innate sense of Sticktoitiveness, and so should you.  While it may occasionally come across as stubbornness, I take pride in the sense of “anything is possible if I work at it,” attitude instilled in me by my parents.

Those of us that carry this gene are destined to an on-going struggle in life to do something.  And while it is occasionally nice to daydream about what it would be like to not be focused on achieving/completing/solving/creating something, if you wait a moment, that irrational fantasy will pass.  Now quit reading and start achieving!

Leadership Caffeine: Are You Capable of Putting It All On the Line?

A Cup of Leadership CaffeineAs allegations surface (bad pun) that there was ample evidence of the failure of a critical gasket and a fail-safe system on the Deep Water Horizon in the Gulf of Mexico, it appears as if decisions were made to ignore the potential for disaster in the pursuit of speed and money.  What a shock!

Even as chunks of this all important seal rose to the surface, the decision was made to proceed. Compounding the situation, it is now alleged that a power play over a critical shut-down procedure between BP and the contractor, was resolved in favor of BP’s faster, cheaper…and significantly less-safe procedure. 11 people died and the damage to the ecosystem is as of yet, incalculable.

Time-shift to days before Columbia was given the OK to attempt the return to earth.  A NASA engineer strong believed that other governmental assets should be brought to bear to evaluate up close the areas of concern on the orbiter.  There was no political support for this added expense and delay and the simulation models that predicted disaster were discounted due to age.  The engineer crafted but never sent a powerful memo making the case for the potential for disaster.  7 people died as the orbiter disintegrated upon re-entry.

Time-shift again to the pre-launch decision of Challenger.  After putting up a good fight, the engineers at the contractor were effectively silenced by executives who put business, image and politics at the top of the priority list. When asked by NASA on a conference call if anyone had any final objections, the engineers sat silently at the table with their mouths metaphorically locked shut by the political and career pressures imposed by their leaders.  Challenger blew up early after lift-off, killing all aboard.

Should I keep going?

These decisions are easy to single out because of their horrendous outcomes and the level of scrutiny that they receive in public and legal settings. The NASA cases are studied in detail in business schools and of course inside NASA.  The Gulf disaster is still unfolding, but the early allegations point to money, greed, time and risk-taking with no concern for human life or the environment.  The decisions all represented movement away from goodness.

Think about your own professional experiences observing key decisions being made and rationalized, when everyone knew that politics, power and other equally improper criteria were the drivers. In my case, I recall sitting in a meeting as a young, fresh out of school professional and listening as a vice-president attempted to rationalize a strategy option that guaranteed failure.  No one in the room spoke up.

For the want of a nail, the kingdom was lost.

Are You Capable of Putting it All on the Line?

I’ve had the occasion at least twice to put it on the line in win or go home situations since sitting by listening as the firm committed market suicide.  Truthfully, I would rather dig a ditch than compromise core principles and values or even enter the arena of potentially endangering a person or the environment. Fortunately, the only ditches I’ve had to dig so far are for spring planting in our garden.

The experience of standing up when all feel incredible pressure to remain seated is frightening, stomach churning and remarkably liberating all at the same time. There’s safety in remaining seated and in not speaking up, but silence in my opinion is agreement or at least acceptance.  You are now responsible, along with those making the decision and everyone else sitting there silently let it happen.

Keep in mind I’m not talking about executing this short-term career-risking maneuver for anything less than the most critical of issues. Your career isn’t worth a budget or a product feature or a resource squabble. Those disagreements are part of the normal process of working together, and developing effective negotiating skills and learning to give and take are what we do to help propel movement inside organizations.  Putting it on the line is however worth it when the conflict involves a legal issue, or, any issues that potentially impact life or environmental safety.

The Bottom-Line for Now:

Moral courage comes from deep inside, and once summoned is a powerful force for change.  Most of us walk through our daily lives rationalizing the dumb decisions and stupidity perpetrated in our firms and on our teams, by concluding that there’s nothing that we can do. After all, “Who is John Galt?”

Acceptance, denial, and worse yet, looking the other way or failing to ring every possible alarm bell out of fear is abhorrent.  It’s human, but it is abhorrent.

As a leader, recognize the very real potential for bad and fatal decisions to be made in the name of short-term greed, warped compensation incentives, political pressures, strong-arm tactics and genuine fear, and create circuit breakers and systems that create rip-cords and “all stops,” and then reward people that have the moral courage to pull the cord.

Be prepared to be that person that pulls the cord if you have to.

It’s time for all of us to build courage into our roles as leaders and to teach and reward courage on our teams.

Art to Help Kick-Off Project Leadership Forum at Harrisburg University

Fresh ideas As a long-time, self-described zealot for the importance of project managers developing as leaders, imagine how excited I was to learn about a conference devoted to just this topic! I’ve written at length in this blog (Learning to Lead in the Project Focused World and others) and even offered up my e-book, Leadership and the Project Manager, in support of this concept.

I’m even more excited to be a part of the conference as a guest keynote as the Project Leadership Forum kicks-off on Thursday in Harrisburg, PA.

From the release: The 2010 forum focuses on how to increase projects’ ROI by using leadership practices to influence results and reduce failure rates.

I suppose in true zealot fashion, if I were writing the release, I might trumpet something to the effect that great project managers….that have developed and practice as effective leaders are THE X factor in project success!

I might go on to talk about the remarkable opportunities that firms have to create value, improve performance, improve the effectiveness of strategy execution, grow talent, foster learning and innovation and cure several other common managerial and organizational ailments if they develop effective project leadership cultures.

And finally, I would likely challenge executives to wake-up and recognize and support the opportunities to improve in this area, and I would cheer on project managers to seize the day and grow their careers and increase their value to their firms by developing as leaders.

Of course, to hear all of that and much more, you would have to join us in Harrisburg, PA at the University on Thursday, May 11.  The line-up of guests, case studies and break-out sessions is certain to inspire and motivate anyone that is interested in strengthening project performance!

Congratulations to the great professionals at Harrisburg University for recognizing the value in this important topic and to Jennifer Reiner, the Director of Strategic Program Management and the team for devoting their energy to producing this exciting event!